McDonald’s India (West and South) has upped the ante on its already thrilling McSpicy fried chicken range by announcing a game-changing collaboration with none other than NTR Jr, who will now serve as the brand ambassador, bringing an extra degree of excitement to the table.
The advertising agency DDB Mudra has collaborated with the brand to introduce a new television commercial. This captivating advertisement stars the charismatic NTR Jr, who delivers the message “Don’t Explain Just Share” in his signature playful manner, leaving a lasting impression on the viewers.
The brand has unveiled a fresh take on its renowned McSpicy fried chicken range by introducing an innovative offering called the “McSpicy Chicken Sharers.” For the first time ever, customers can indulge in the flavorful McSpicy chicken through specially designed sharing buckets. The accompanying brand film puts the spotlight on the concept of “just sharing” the McSpicy chicken with others, without the need for any elaborate explanations. The film emphasizes that the irresistible spicy taste of the McSpicy chicken should be enjoyed by all, encouraging a delightful and inclusive dining experience.
In this captivating television commercial, the brand ambassador takes center stage in a whimsical and enchanting setting, delivering a delightful surprise. With a sprinkle of magic and a mischievous remark, NTR Jr effortlessly embodies the essence of the “Don’t Explain Just Share” theme that accompanies the brand’s new offerings. The commercial captures the spirit of playful sharing and adds a touch of charm, making it a memorable and engaging experience for viewers.
In the TVC, NTR Jr showcases his charismatic charm as he playfully interacts with the moon. His goal is to ensure that his beloved McDonald’s store stays open, allowing him to indulge in the irresistible McDonald’s McSpicy Chicken Sharers with his friends. With a touch of magic and a mischievous smile, NTR Jr tinkers with the moon, symbolizing his determination to keep the delicious McSpicy chicken experience alive. The commercial captures the essence of enjoyment, friendship, and the sheer pleasure of savoring McDonald’s delectable offerings.
Arvind R.P., Chief Marketing Officer, McDonald’s India (West and South), said, “We are ecstatic to have NTR Jr join the McDonald’s India family as our brand ambassador. His incredible on-screen presence, charismatic personality, and relatability among the youth and families complement our vibrant brand and this new offering very well. We look forward to captivating our fans with our latest campaign that spotlights the joy of sharing our delicious McSpicy fried chicken with friends and family.”
NTR Jr said, “I’m happy to join McDonald’s (West and South) as their brand ambassador for McSpicy chicken sharers! It is an iconic brand that resonates with millions of people across the world, and to be a part of this journey feels amazing. I have always believed in collaborating and sharing, and the McSpicy chicken sharers speak volumes about this spirit – ‘Don’t Explain Just Share.”
Rahul Mathews, Chief Creative Officer and Executive Director, DDB said, “In NTR Jr we have an icon who has changed how the world sees Indian cinema. And with McSpicy chicken sharers we’ve changed the way the consumer looks at fried chicken. We wanted to make sure that NTR Jr’s inimitable style comes through in our communication.”
Watch the video here:
