Coffee; it has become such an indispensable part of life that people in this fast paced world cannot imagine their life without it, and can’t really blame them! Afterall, who can resist exquisite medley of flavors ranging from robust and earthy to delicately nuanced. Coffee’s charm is indeed irresistible by anyone and everyone and that’s the reason we have so many coffee lovers across the world!
After the suffering of the pandemic, coffee was another thing that binded everyone together and that is why the sales of coffee skyrocketed during the covid time. As individuals sought solace within the confines of their homes, a steaming cup of coffee offered warmth, familiarity, and a much-needed respite. Its rich aroma and ritualistic preparation became a daily indulgence, a grounding routine that provided a semblance of normalcy during times of uncertainty.
But we know how the real world works, the more demand for a thing is, the more adulterated it is and unfortunately, coffee is yet another victim of this modern day tradition. The crazy obsession of coffee lovers came with artificial preservatives and high sugar content, which started to become a health concern. And that’s when Bevzilla became the messiah for all the coffee addicts out there!
With their idea to come up with instant and healthier options for a cup of coffee, Bevzilla came up with an idea of making 100% vegan coffee cubes with organic date palm jaggery. As people are leaning towards a healthier lifestyle that is also easy to make and less time-consuming, we find our product, Instant Coffee Cubes, to be the perfect solution.
Challenges that Bevzilla had to go through:
Although the idea was a hit, the execution to this plan was not the easiest one as establishing a D2C beverage brand in the beverage industry comes with its fair share of challenges, like:
- Market Competition: The beverage industry is highly competitive, making it difficult for young entrepreneurs to differentiate and gain market share.
- Supply Chain Management: Establishing reliable supplier relationships, maintaining quality, and managing inventory and logistics pose challenges for young entrepreneurs.
- Brand Building and Marketing: Creating a compelling brand story, identifying effective marketing channels, and establishing a strong online presence require strategic planning and creativity.
- Regulatory Compliance: Navigating product labelling, health and safety standards, and licensing regulations can be complex and time-consuming.
- Scaling Production: Scaling to meet demand involves securing additional facilities, managing operational complexity, and maintaining product consistency and quality.
- Funding and Financial Management: Obtaining sufficient funding, attracting investors, and managing cash flow are common hurdles for young entrepreneurs.
- Consumer Education: Educating consumers about unique beverage products and driving awareness require dedicated resources and effort.
- Evolving Consumer Preferences: Staying updated on trends, conducting market research, and innovating to meet changing demands are critical for success.
Overcoming these challenges requires perseverance, strategic planning, a strong value proposition, effective marketing, and a customer-centric approach.
The Bevzilla Strategy to Win for the Masses in this Competitive Market
But, as they say, when you try to create something good, the universe helps you achieve it and the same happened for Divisha Chaudhary and Anurag Chhabra, the Co-Founders of Bevzilla. Initially, things were tough, but within a year of establishment, Bevzilla’s strategy to replace sugar with pure Date Palm Jaggery considering various health benefits has helped the brand receive positive feedback.
In order to thrive in a complex and competitive market, establishing trust among consumers and stakeholders is paramount for Bevzilla. Recognizing the evolving needs of consumers, Bevzilla has curated a range of convenient and affordable coffee options that cater to the “on the go” lifestyle. With the availability of coffee cubes and powder that can be prepared within a mere 30 seconds, Bevzilla ensures a delightful and efficient coffee experience.
Firstly, transparency and authenticity are upheld as the cornerstones of the brand. By openly communicating brand values, ingredients, and production processes, Bevzilla establishes credibility and instills trust in its customers.
Secondly, Bevzilla places great emphasis on maintaining exceptional quality and consistency. By consistently surpassing customer expectations, Bevzilla ensures that every interaction with the brand is a positive one. This dedication to excellence helps foster a strong bond between consumers and the brand.
Apart from that, Bevzilla actively engages with its audience through various channels, such as social media, personalized experiences, and outstanding customer service. By demonstrating genuine care and responsiveness, Bevzilla forges lasting connections with its customers, building trust and loyalty. Bevzilla also recognizes the value of partnerships and collaborations that align with its core brand values. By joining forces with like-minded entities, Bevzilla enhances its credibility while expanding its reach in the market.
Mission and Vision
Bevzilla has achieved 10X growth by now and is expecting to reach 15X growth by 2024. This extraordinary growth trajectory is a testament to the dedication and hard work of the entire team, as well as the unwavering loyalty of our valued customers. Bevzilla is committed to capitalising on this momentum and driving our brand to new heights.
To further enhance the brand’s appeal, Bevzilla has recently launched a couple of new coffee flavours, that have been well-received by the customers. Bevzilla has carefully curated these flavours to ensure an exceptional taste experience that aligns with our brand’s quality standards.
Bevzilla has made it their strategic decision to focus on their existing coffee flavours before venturing into a new product line. By doing so, they concentrate our efforts on perfecting these flavours, refining our production processes, and ensuring consistent excellence. This approach allows us to provide our customers with a robust and dependable coffee experience that aligns with our brand identity.
Lessons that Founders Learned on the Way
Instead of being unhealthily competitive and secretive about their learnings and strategies, the founders of Bevzilla, true to the claim of transparency, shared the hardships, lessons and strategies they learned on the way to make the Bevzilla journey a success.
Speaking to SnackFax, Anurag Chhabra, Founder of Bevzilla, said, “I believe in the power of sharing knowledge and experiences with others and sharing these lessons with upcoming entrepreneurs and founders could guide them on their entrepreneurial journey. One of the most important leadership lessons I’ve learned is the value of perseverance. Starting a business is not easy, and setbacks are inevitable. But it’s important to keep pushing forward, learning from failures, and adapting strategies.”
“Another crucial lesson is the significance of building a strong team. Surrounding yourself with talented individuals who share your vision and complement your skills is key to success. I have learned the importance of customer-centricity. By truly understanding and meeting the needs of our customers, we can create a loyal and satisfied customer base,” he added.
