Waitrose, the renowned upmarket supermarket group, has recently formed a partnership with Uber Eats, the fast delivery service, to revolutionize the way customers receive their groceries. This collaboration aims to bring the convenience of shopping at Waitrose directly to shoppers’ doorsteps, with delivery times as astonishingly fast as 20 minutes.
Waitrose, a member of the employee-owned John Lewis Partnership, announced a long-term collaboration with the Uber Eats platform. Initially launched in five London stores, this partnership will gradually expand to encompass over 200 stores by the end of August.
According to market researcher NIQ, prior to the Covid-19 pandemic, online accounted for approximately 7% of the total grocery market in Britain. However, during the pandemic, its share reached a peak of around 15%. Since then, it has declined to 10.4%.
Waitrose stated that its collaboration with Uber Eats enhances its existing partnership with Deliveroo and complements its own online shopping platform.
UK supermarkets Sainsbury’s, Asda, Morrisons, the Co-op, and Iceland have already formed partnerships with Uber Eats.
