Chipotle Mexican Grill, the popular American fast-casual restaurant chain known for its delectable burritos and tacos, is making a bold move into the Middle East. Next year, the company will venture into this vibrant region through its first-ever franchise deal. Excitingly, this agreement will pave the way for the opening of Chipotle restaurants in both Dubai and Kuwait, introducing the Middle Eastern audience to their mouthwatering and flavorful Mexican cuisine.
On Tuesday, the company officially entered into a partnership agreement with the Kuwait-based firm, Alshaya Group. As part of this collaboration, they have announced their ambitious plans to expand their operations throughout the region.
Chipotle has so far owned and operated all of its outlets, including more than 3,000 restaurants in the United States and over 50 international outlets.
The company said it was exploring opportunities globally for other franchise deals.
Alshaya has also partnered with coffee chain operator Starbucks and Shake Shack, as well as apparel retailers Victoria’s Secret & Co and American Eagle Outfitters to open up outlets in the Middle East and Europe.
Shares of Chipotle were up about 1% in premarket trading.
