Adani Wilmar Ltd, a prominent edible oil company, has taken action against a B2B platform for purportedly distributing counterfeit products under its renowned ‘Fortune’ brand. Following a regular market survey, Adani Wilmar representatives unveiled the deceptive practices and subsequently lodged a formal police complaint.
In a statement, the company said it has lodged an FIR through their agency, against the B2B platform for alleged distribution of counterfeit products on the platform.
The FIR has been lodged at Badalpur police station in Gautam Budhnagar District, Uttar Pradesh.
Adani Wilmar said the law enforcement authorities conducted a raid at the warehouse of B2B (business to business) platform “wherein alarming quantities of counterfeit products bearing the ‘Fortune’ brand name, the flagship brand of Adani Wilmar were seized.”
The seized products included 126 pet bottles of Fortune Kacchi Ghani Mustard Oil (1 litre pack) without the lid, 37 fake Fortune Refined Soybean Oil (1 litre pouches), and 16 pet bottles of Fortune Sarso Oil (1 litre packs).
“We are deeply concerned about counterfeit products circulating in the market and posing risks to consumers’ health,” an Adani Wilmar spokesperson said.
Taking this matter seriously, the spokesperson said the company is collaborating with authorities to swiftly identify sources of counterfeits, and take decisive actions against unscrupulous traders.
According to the statement, the company initiated an in-depth examination of the reported product, which revealed significant mismatches in Batch Code details, fake QR codes, and different packaging materials, confirming the presence of counterfeit products.
