Quick-service restaurant KFC India recorded an impressive 22 percent surge in system sales during the June quarter. Concurrently, Pizza Hut’s operations in India witnessed an 11 percent uptick in system sales for the same period. Notably, both KFC and Pizza Hut are part of the portfolio owned by Yum! Brands Inc., which unveiled its second-quarter earnings on Tuesday.
“Our performance in the quarter ending June (Q2 2023) has been consistent. Taking forward the momentum, we have recorded 22 per cent system sales growth for India and partner countries. It was an action-packed quarter, as we continued to steadily increase our physical and digital footprint, diversified our offerings, and strengthened our commitment to the planet,” said Moksh Chopra, General Manager, India BMU (Nepal, Bangladesh, Sri Lanka and Maldives).
In the face of inflationary pressures, KFC India has taken proactive measures to address the needs of Gen-Z consumers by introducing new price points of INR 99. This strategic move accompanies the recent launches of the KFC Chicken Roll and KFC Snackers range in the country. Despite challenges, the brand remains committed to catering to its audience and currently operates over 800 restaurants in India through its franchise partners.
“We also brought back exciting offers like Chicken Celebration Week, Leg Piece Bucket, All in One Bucket in India; and Savoury Sawan in Sri Lanka. Building regional resonance, we launched a campaign in Chennai inspired by local pop culture,” he added. The company added that it has switched to recyclable, compostable, or biodegradable packaging across all its restaurants in India.
In the same period, Pizza Hut achieved an 11 percent increase in system sales during Q2. Earlier this year, the brand celebrated the inauguration of its 800th outlet in India. Operating in collaboration with franchise partners Devyani International and Sapphire Foods, Pizza Hut’s restaurant network continues to expand rapidly. With an ambitious growth strategy, the brand successfully incorporated 200 new outlets in 2022 and is poised to reach the significant milestone of 1,000 outlets by the coming year.
