Bath & Body Works, the American personal care and fragrance brand, recently inaugurated its fourth store in Gujarat, as announced by the retail giant Apparel Group India on social media. Situated at VR Mall, Surat, this new establishment marks the 39th physical outlet for Bath & Body Works in India.
“We are happy to announce the opening of Bath & Body Works at VR Mall, Surat. This marks our 4th store in Gujarat and 39th in India,” said Apparel Group India in a LinkedIn post.
The brand’s other three stores are located in Ahmedabad and Vadodara.
In 2018, Bath & Body Works made its entry into the Indian market through a collaboration with Apparel Group India. Additionally, the company distributes its products in India through prominent beauty and fashion e-commerce platforms such as Nykaa, Myntra, and Amazon.
Apparel Group has recently joined forces with the department store chain Shoppers Stop to enhance the footprint of Bath & Body Works in the Indian market.
Continue Exploring: Apparel Group and Shoppers Stop team up to bring Bath and Body Works to India
Headquartered in Dubai, UAE, Apparel Group stands as a worldwide fashion and lifestyle retail conglomerate. In addition to Bath & Body Works, the company promotes over 80 brands in India, featuring well-known global names such as Aldo, Tim Hortons, Tommy Hilfiger, Nine West, it Spring, Charles & Keith, Inglot, La Senza, R&B Fashion, and Victoria’s Secret.
Founded in 1990, Bath & Body Works, with its headquarters in Ohio, began as a retail store chain specializing in the sale of soaps, lotions, fragrances, and candles. The brand operates through a vast network, encompassing over 1,800 company-operated locations in the U.S. and Canada, along with more than 425 international franchised locations, as detailed on the company’s official website.
