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Thursday, November 14, 2024

Roastery Coffee House enters Finland, marking a historic milestone as India’s first coffee brand in the European continent

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Established in 2017 as a Specialty Coffee Roaster in Hyderabad with the aim of nurturing coffee culture and uniting coffee enthusiasts, Roastery Coffee House is now extending its legacy to Finland.

The brand has become the first coffee house in India to ever expand to the European continent with its entry into the land of Finns, also known for having the highest per-capita coffee consumption globally.

The expansion plans are already underway and began with an impressive 3-day coffee pop-up event in Helsinki on the 15th, 16th, and 17th of December 2023, held at ISO Roobertinkatu 30.

The pop-up, drawing a robust footfall of around 300 people, showcased India’s finest specialty coffee, “Monsoon Malabar,” as the crowd favorite. This overwhelming response highlighted the potential of introducing high-quality Indian coffee to the discerning Finnish market.

“This is more than just coffee; it’s about creating an experience, and a journey of flavors. What started as a small venture dream to make specialty coffee accessible in India, Roastery Coffee House is now set to make global waves by creating a name for an Indian brand in Europe. Our decision to expand to Finland stems from a shared passion for premium coffee between the two countries,” shared Nishant Sinha, Founder of Roastery Coffee House.

Future Plans of Roastery Coffee House:

Roastery Coffee House is set to hold regular pop-ups until March 2024, in conjunction with its operational website, setting the stage for the grand opening of the Roastery Coffee House Cafe in Helsinki. They are committed to fostering a sustainable, zero-waste ethos and providing customers with a diverse array of Indian coffee from estates like Thogarihunkal estate, Baarbara estate, and Tribo estate.

This initiative goes beyond providing a typical café experience; it aims to curate a cross-cultural coffee journey. As the rich and intense flavors of Indian Arabica coffee blend with the sophisticated Finnish palate, customers can delve into a carefully chosen collection of Indian artifacts and exquisite pashmina stoles from Kashmir, available on the brand’s official Finnish website.

Roastery Coffee House holds a robust presence in Hyderabad, Kolkata, Noida, Lucknow, and Jaipur.

Read Other Articles: Indian specialty coffee brand Blue Tokai eyes 130 outlets and new overseas markets

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