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Murthal sips into Starbucks culture as new 24-hour store unveiled

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Starbucks, the US-based coffee chain, recently unveiled a new store at Mannat Haveli in Murthal (Sonipat) along the Chandigarh-Delhi highway, as announced by a company official on social media.

“Finally, we have launched a Starbucks store in the hottest FnB hub of North India, Murthal (Sonipat) at Mannat Haveli on the Chandigarh-Delhi highway. We will be open 24*7 to serve you, making this first Starbucks store on a highway to operate round the clock,” said Rahul Chaudhary, Business Development – North, Starbucks India in a LinkedIn post.

“So next time when you stop at Murthal to grab your parathas, do pair it up with a cup of your favourite Starbucks coffee while sitting inside the store enjoying the cosy interiors or enjoying your beverage outside under the night sky in our aesthetic outdoor seating area,” Chaudhary added.

As per reports, about 6% of Starbucks’ 390 locations in India, totaling around two dozen stores, are currently run exclusively by female staff.

In 2023, Starbucks expanded its presence in India by inaugurating 71 new stores, entering 15 additional cities. The Seattle-headquartered beverage company expressed its commitment to doubling its workforce, aiming for approximately 8,600 partners. This growth strategy includes penetrating tier 2 and 3 cities in India and expanding services to encompass drive-thrus, airports, and 24-hour store formats to meet the diverse needs of customers.

Starbucks outlets in India are managed by Tara Starbucks Ltd., a joint venture equally shared between Seattle’s Starbucks Coffee Co. and Tata Consumer Products Ltd. Since its inception in 2012, the brand has experienced successful growth, with a presence of over 390 stores spanning 54 cities in India. With an employee base of around 4,300, Tata Starbucks has emerged as a significant player in the Indian coffee market. Setting ambitious goals, Tata Starbucks envisions operating 1,000 stores in India by the year 2028.

Continue Exploring: Starbucks CEO bullish on India’s coffee market, targets 1000 cafes by 2028

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