Tropicana, the renowned juice brand, is introducing two fresh products in the ambient category. These new offerings follow the brand’s successful entry into the ambient juice sector last year, where it experienced significant market growth.
The newest releases, Tropicana Rise & Shine and Tropicana Fruit Sensation, are currently accessible in Tesco stores across the UK.
Tropicana Rise & Shine tackles a primary consumer concern: sugar content. Acknowledging that sugar intake is a significant deterrent to purchasing, especially for health-conscious families, this line provides a 30% reduction in sugar compared to other juice options. It is offered in Smooth Orange and Pressed Apple varieties.
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Meanwhile, Tropicana’s Fruit Sensation line is crafted to explore fresh consumption opportunities beyond breakfast. Its flavors encompass Apple Cucumber & Lemon with a touch of elderflower, Orange & Mango with yuzu undertones, and Peach & Raspberry with a hint of vanilla.
Elizabeth Ashdown at Tropicana Brands Group, added, “Until now, the ambient juice category has been highly private label driven with a lack of quality juice options for consumers. These new launches will positively expand the ambient juice category by better meeting consumer needs for more natural and healthier refreshment throughout the day and will set a new quality benchmark in juice drinks.”
Tropicana Rise & Shine comes in a 0.85cl carton priced at £2 MSRP, while Tropicana Fruit Sensation is offered in a 1-liter bottle at an RRP of £1.75.
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