Ace Turtle, a retail tech company, has inaugurated the third Toys“R”Us store in India, located in Bengaluru at Bhartiya Mall near Hebbal. The new store spans 6,200 sq. ft. of retail space.
“We are excited to introduce Toys“R”Us to Bengaluru with our new store at Bhartiya Mall,” said Nitin Chhabra, CEO of Ace Turtle. “More than just a shopping venue, this expansive store will also serve as a holistic recreational area for children and families, featuring a diverse range of toys tailored to different interests and age groups.”
Toys“R”Us currently operates two stores in India: the retail outlet in Hyderabad, marking the brand’s comeback to the country, and the newly opened flagship store in Mumbai, spanning 12,000 sq. ft. and being India’s largest high-street toy store.
The company plans to launch 12 Toys“R”Us stores in 2024.
“Given the rapidly growing client base, we see tremendous opportunity for organised toy commerce in India. By encouraging toy manufacture domestically, Toys“R”Us’ growth will boost the Government of India’s ‘Make in India’ drive, Chhabra added.
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In addition to several Indian brands like Playshifu, Funskool, and Winmagic, the store offers a variety of foreign brands like Lego, Hasbro, and Mattel.
“We are happy to welcome Toys”R”Us’ first Bengaluru location at Bhartiya Mall,” Bhartiya Urban Vice Chairman Arjun Aggarwal remarked. “This well-known brand offers kids and families a fantastic shopping experience. We anticipate that parents and kids will come to love this place.”
Founded in 1957, Toys”R”Us is an American retailer specializing in toys, clothing, and baby products. The brand achieves over $2 billion in global retail sales each year through its 1,350 stores and e-commerce operations across more than 30 countries.
Toys“R”Us entered the Indian market in 2017 in collaboration with Tablez India, a division of Abu Dhabi’s Lulu Group International, under an exclusive master franchise agreement. Although initially planning to open over 200 stores after launching the global toy brand in India in October 2017, the company only managed to open 14 stores, which closed within three years of operation.
In June 2021, Bengaluru’s Ace Turtle partnered with Flipkart Group’s Wholesale Entity in India to secure the license for Toys“R”Us and Babies”R”Us in India through a strategic agreement with WHP Global.
Established in 2013, Ace Turtle is the exclusive licensee for global retail brands like Lee, Wrangler, and Dockers in India and other South Asian markets.
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