Bikano, India’s leading packaged snacks brand has launched its latest offerings – the ‘Madras’ and ‘Kerala’ Flavor Mixtures. This expansion into the flavors of southern India signifies a major milestone for Bikano, as it aims to cater to diverse regional preferences and tap into new market opportunities.
Manish Aggarwal, director of Bikano, Bikanervala Foods, shared his enthusiasm about Bikano’s expansion into the southern market, saying, “The launch of our newest offerings, ‘Madras’ and ‘Kerala’ Flavor Mixtures, represents a significant step for Bikano as we venture into the diverse culinary traditions of southern India. These innovative products highlight our commitment to creativity and our pledge to adapt to the changing preferences of our valued customers. By broadening our product portfolio and exploring new markets, we aim to strengthen our position as a key player in the snacks industry. These products will be available not just across India, but also in international markets.”
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Kush Aggarwal, head of Marketing at Bikano, emphasised the growing demand for mixes in the snacks category, noting, “The market demand for mixtures continues to soar, with a steady annual growth rate of 25%.” As a market leader in traditional snacks, we are convinced that our new items will help us grow even more. In terms of Bikano’s overall market strategy, we presently have a 5-6% market share in the snacks business, which we hope to raise to 8-10% in the near future. The introduction of our new goods is consistent with our larger objective of extending our market presence and providing quality snacks to customers in India and beyond.”
With high expectations, Bikano aims to secure a significant market share of 2-4% in the southern Indian snacks segment through the introduction of the ‘Madras’ and ‘Kerala’ Flavor Mixtures. Initially offered in a convenient 200gm pack size, these products are competitively priced to ensure accessibility to a wide consumer base. The company intends to expand its product range by introducing additional pack sizes in the future. Geared towards a target audience aged between 25 and 55 years, Bikano’s ‘Madras’ and ‘Kerala’ Flavor Mixtures are expected to appeal to a diverse demographic, ensuring widespread popularity across various age groups.
Bikano plans to employ tactics like online advertising, direct marketing, and product sampling to promote the new offerings. These approaches are designed to reach a wide audience and build excitement around the products. The company anticipates attracting 1 lakh customers per month for these two new products.
Looking forward, Bikano remains committed to growth and innovation. With a positive outlook, Bikano is determined to achieve its ambitious turnover target of 1800 crores by FY 2023-24. Through strategic initiatives like expanding manufacturing facilities and exploring the potential of frozen products, Bikano aims to strengthen its global presence. On the international front, the company is targeting a notable 40% year-on-year growth in export sales, highlighting its commitment to sustainable growth practices. In FY 2023-24, Bikano saw an impressive 20% increase in sales and expects a further 20% growth in sales for FY 2024-25.
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