Ellementry, a leading brand in homeware and gifting with a dedication to sustainable living, has successfully closed its latest funding round spearheaded by She Capital. This infusion of capital aims to propel the company’s growth initiatives, enhancing its product portfolio, bolstering production capabilities, and expanding its market footprint both domestically in India and abroad.
Founded in 2018 by Ayush Baid and Riddhima Khandelwal, Ellementry swiftly rose to prominence as an innovator in the homeware sector. Their mission to craft top-tier products that seamlessly combine practicality with visual charm has earned them widespread praise. Utilizing in-house manufacturing techniques across a range of materials including terracotta, ceramic, wood, and papier mâché, the brand has garnered acclaim for its dedication to sustainability and designs that prioritize the needs of the consumer.
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Ellementry operates through a combination of online and offline channels, boasting a presence in 16 stores across 13 Indian cities, as well as on various online platforms including Amazon, Tata Cliq, and Myntra. Since its establishment, the company has successfully processed over 400,000 orders and cultivated a customer base of over 250,000. Extending its reach to 12 countries across the USA, Europe, and the Middle East, Ellementry has set its sights on doubling its customer base within the next 12 months.
Ayush Baid, Founder and CEO of Ellementry, expressed, “We eagerly anticipate this partnership and the opportunities it presents. Our focus remains on innovation and crafting handcrafted homeware and gifting solutions for people to cherish and enjoy. We’re excited for more individuals to discover all that Ellementry has to offer.”
Anisha Singh, Partner at She Capital, remarked, “Ellementry’s commitment to design, functionality, and ethical standards resonates strongly with the increasing demand for conscious consumerism, especially among women. We believe Ellementry is poised to emerge as the premier choice for individuals seeking to cultivate elegant and sustainable living spaces.”
Looking ahead, Ellementry is set to introduce new products in the textile and home decor segments ahead of Diwali. Leveraging its in-house manufacturing units, the brand can seamlessly expand its product collection, which currently boasts over 1000 SKUs. Despite prevailing market challenges, Ellementry has achieved a double-digit growth percentage in the last financial year, demonstrating its resilience and potential for further expansion in India’s vibrant homeware retail sector.
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