The price of Amul milk across all variants has been increased by INR 2 per litre with effect from Monday, according to Gujarat Cooperative Milk Marketing Federation (GCMMF). This adjustment is in response to the rising overall cost of operation and milk production. Consequently, the price of Amul milk pouches will be higher by INR 2 per litre in all markets across the country.
Jayen Mehta, the Managing Director of GCMMF, which markets milk and dairy products under the ‘Amul’ brand, announced that the price of Amul milk across all variants has been increased by INR 2 per litre, effective from June 3rd.
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Mehta stated that GCMMF last raised milk prices in February 2023. The current hike is essential to offset the increased production costs for farmers.
Details of the Price Adjustment
Following the latest increase, the updated rates for milk stand at INR 36, INR 33, and INR 30 for variants like 500 ml Amul buffalo milk, 500 ml Amul Gold milk, & 500 ml Amul Shakti milk, respectively.
In its statement, GCMMF remarked, “The INR 2 per litre rise results in a 3-4% increase in MRP, significantly below the average food inflation. It’s important to highlight that Amul has maintained stable prices for fresh pouch milk in major markets since February 2023.”
The rise in the overall cost of operation as well as milk production is the reason for this price increase, it stated.
According to GCMMF, Amul’s policy ensures that nearly 80 paise of every rupee paid by consumers for milk and milk products is passed on to milk producers.
“The price adjustment aims to maintain competitive milk prices for our dairy farmers and motivate them to increase milk production,” it further stated.
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