Nike, a renowned US-based athleisure brand, has opened a new store at Pacific Mall in Delhi, as revealed by a social media post from a mall executive.
The latest outlet is situated within Pacific Mall’s Tagore Garden premises and will feature a wide range of products including athleisure, running gear, training essentials, lifestyle items, and Jordan merchandise, as well as Nike sports bras, tights, and performance essentials.
Ashish Gupta, Vice President of Business Development at Pacific Development Corporation Ltd., shared on his LinkedIn profile, “Exciting news! The Nike experience store is now open at Pacific Mall, Tagore Garden, offering a wide range of athleisure and Jordan products.”
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Nike’s Presence and Growth in India
Established in 1964 as Blue Ribbon Sports by Bill Bowerman and his former student Phil Knight, Nike inaugurated its initial retail store in 1966. The company ventured into its own shoe brand in 1972, subsequently rebranding to Nike, Inc. in 1978. Catering to men, women, and children, Nike provides an extensive range of products including footwear, apparel, accessories, and equipment. Its sub-brands encompass Nike Sportswear, NikeLab, Nike By You, Jordan, ACG NBA, and Nike SB.
In 1995, Nike commenced its operations in India through a licensing agreement with Sierra Industrial Enterprises, based in Delhi. Subsequently, in 2004, Nike India, a subsidiary of Nike, Inc., was established.
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