Love Macadamia, an initiative led by the World Macadamia Organization (WMO) to promote macadamia nuts in India, has teamed up with Nature’s Basket.
The collaboration intends to introduce macadamia nuts in specific Nature’s Basket outlets in Delhi and Mumbai, as well as on its online platform.
“We are thrilled to collaborate with Nature’s Basket to extend the advantages of macadamia nuts to a broader audience. This presents an excellent chance for consumers to explore diverse methods of integrating macadamias into their everyday meals, enriching both taste and nutritional value,” expressed Mansi Ahuja, from Ampro Marketing, the representative of WMO in India.
Formed in 2021, the World Macadamia Organization (WMO) is a non-profit entity that serves as the voice for macadamia-producing nations globally.
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Engaging Consumers: Workshops and Sampling Events
Love Macadamia has enlisted the expertise of Nazneen Husein, a clinical dietitian and nutritionist, to increase awareness about the health advantages of integrating nuts into daily diets. Additionally, customers will have the opportunity to sample products.
Sachin Agarwal, COO of Nature’s Basket, expressed, “Through this partnership with Love Macadamia, which includes chef and nutritionist workshops along with sampling events, we aim to encourage healthier eating habits and showcase the delightful versatility and health advantages of macadamia nuts.”
A division of the RP-Sanjiv Goenka company with its headquarters located in Kolkata, West Bengal, Nature’s Basket is a fully owned subsidiary of Spencer’s Retail. It opened as a single store in Mumbai in 2005.
