93 Degrees Coffee Roasters, a renowned specialty coffee brand, has inaugurated two new shop-in-shop outlets along the Delhi-Mumbai Expressway in partnership with multinational snack giant Bikanervala. Positioned strategically, these outlets introduce a unique fusion experience, showcasing the finest offerings of both brands: artisanal coffee from 93 Degrees Coffee Roasters alongside authentic Indian delicacies from Bikanervala. Through this collaborative shop-in-shop approach, both brands capitalize on each other’s expertise, tapping into an existing clientele and benefiting from the significant foot traffic, especially from Bikanervala’s loyal customer base.
Commenting on the launch, Mishthi Aggarwal, CEO of 93 Degrees Coffee Roasters, expressed, “The partnership between 93 Degrees Coffee Roasters and Bikanervala creates an unparalleled atmosphere, where guests can savor premium specialty coffee alongside genuine Indian confections and treats. Situated along the highway, it serves as an ideal rest stop for travelers, providing a rejuvenating pause with its diverse menu offerings.”
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Diverse Coffee Offerings: From Espresso to Pour-Over
The latest establishments showcase an extensive array of coffee selections designed to suit diverse tastes and preferences. These include Espresso, Cold Brew, Café Latte, classic Cappuccino, and Frappe flavors. Additionally, they provide handcrafted brewing methods such as Aeropress and Pour-Over, guaranteeing a specialized coffee experience tailored to every individual.
Strategic Location: Leveraging the Delhi-Mumbai Expressway Traffic
Crafted to offer a cozy seating space, the fresh outlets create a welcoming ambiance suitable for both brief pauses and extended respites. Positioned strategically along a vital route linking two prominent urban hubs, they draw a varied blend of travelers, rendering them an accessible pit stop for commuters, tourists, and drivers. Nestled on the Delhi-Mumbai Expressway, the collaboration between 93 Degrees Coffee Roasters and Bikanervala strategically taps into the constant stream of prospective patrons, guaranteeing a steady influx of visitors and heightened brand visibility. Simultaneously, they ensure top-notch refreshments and a serene resting spot for voyagers.
Shyam Sunder Aggarwal, Managing Director of Bikanervala Foods Pvt Ltd, remarked, “We are thrilled to welcome 93 Degrees Coffee Roasters into our fold. By incorporating 93 Degrees Coffee Roasters’ specialty coffee offerings, we enrich our product portfolio, enticing coffee aficionados and enriching the overall culinary journey. Moreover, this collaboration streamlines space utilization and minimizes operational expenses. Our prime location stands as a significant unique selling point, and I am optimistic that this partnership will facilitate both brands in reaching an expanded audience.”
93 Degrees Coffee Roasters’ expansion exemplifies their dedication to excellence and customer contentment. The pioneering collaboration with Bikanervala endeavors to craft a distinctive fusion of dining and coffee indulgence, harmonizing contemporary coffee trends with the richness of traditional Indian flavors.
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