Reliance Retail’s beauty retail platform, Tira, announced on Wednesday the launch of its new skincare brand, ‘Akind’, co-founded by Mira Kapoor. The brand was unveiled at Tira’s flagship store at Jio World Drive in Mumbai.
Accessibility: Online and Offline Channels
The brand will be accessible at Tira through both online and offline channels.
The brand features three categories of formulations designed to “fulfill specific roles in enhancing skin barrier health.”
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Isha Ambani, Executive Director of Reliance Retail Ventures Limited, expressed, “We are thrilled to debut Akind, Tira’s inaugural skincare brand in our portfolio of proprietary brands. This launch marks a noteworthy milestone in Tira’s trajectory. As we advance and grow, our dedication to innovation and excellence remains steadfast.”
Mira Kapoor, Co-Founder of Akind, shared, “My skincare journey truly commenced when I began tuning into my skin’s needs. The Akind range was crafted with meticulous attention, incorporating care, experimentation, and thorough research into potent ingredients tailored to address specific concerns. Partnering with Tira, the premier hub for curated beauty brands, perfectly embodies our vision and brings it to fruition.”
“Through Akind, my aim is to spread the delight of skincare that transcends skin types, prioritizes barrier health, delivers high performance, and remains budget-friendly, empowering everyone to achieve their skin’s optimal state, as I have,” she added.
In a statement, the company emphasized, “The introduction of Akind as its first skincare brand reaffirms Tira’s dedication to offering customers a wide array of top-notch, innovative products spanning beauty and personal care segments.”
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