MilkLane, a prominent dairy brand within the Swiss-Indian food and technology platform Innoterra, has launched its Dairy Procurement Services to provide high-quality milk that is free from aflatoxins and antibiotics to dairy companies, startups, and new entrants in the sector This͏͏ Procurement͏͏ as͏͏ a͏͏ Service͏͏ (PaaS)͏͏ offering͏͏ enables͏͏ MilkLane͏͏ to͏͏ source͏͏ raw͏͏ chilled͏͏ milk͏͏ (RCM)͏͏ from͏͏ dairy͏͏ farmers͏͏ after͏͏ rigorous͏͏ quality͏͏ testing,͏͏ ensuring͏͏ clients͏͏ receive͏͏ consistent,͏͏ top-quality͏͏ milk͏͏ throughout͏͏ the͏͏ year.
This͏͏ all-inclusive͏͏ procurement͏͏ solution,͏͏ launching͏͏ in͏͏ Karnataka,͏͏ Andhra͏͏ Pradesh,͏͏ Tamil͏͏ Nadu,͏͏ and͏͏ Kerala,͏͏ not͏͏ only͏͏ ensures͏͏ exceptional͏͏ milk͏͏ quality͏͏ but͏͏ also͏͏ simplifies͏͏ the͏͏ procurement͏͏ process͏͏ for͏͏ businesses.͏͏ This͏͏ enables͏͏ them͏͏ to͏͏ concentrate͏͏ on͏͏ their͏͏ primary͏͏ operations͏͏ while͏͏ reaping͏͏ the͏͏ benefits͏͏ of͏͏ efficient͏͏ sourcing.
Flexible͏͏ Service͏͏ Models͏͏ for͏͏ B2B͏͏ Clients:
MilkLane͏͏ will͏͏ offer͏͏ a͏͏ flexible͏͏ service͏͏ model͏͏ that͏͏ allows͏͏ B2B͏͏ customers͏͏ to͏͏ choose͏͏ from͏͏ various͏͏ options͏͏ based͏͏ on͏͏ their͏͏ specific͏͏ needs.͏͏ The͏͏ company͏͏ will͏͏ handle͏͏ all͏͏ aspects͏͏ of͏͏ procurement͏͏ at͏͏ competitive͏͏ prices,͏͏ enabling͏͏ customers͏͏ to͏͏ either͏͏ invest͏͏ in͏͏ their͏͏ own͏͏ capital͏͏ expenditure͏͏ or͏͏ utilize͏͏ rental͏͏ equipment͏͏ provided͏͏ by͏͏ MilkLane.͏͏ This͏͏ approach͏͏ eliminates͏͏ the͏͏ necessity͏͏ for͏͏ a͏͏ large͏͏ on-ground͏͏ procurement͏͏ team,͏͏ allowing͏͏ businesses͏͏ to͏͏ save͏͏ costs͏͏ while͏͏ retaining͏͏ full͏͏ ownership͏͏ of͏͏ the͏͏ procured͏͏ milk.
Additionally,͏͏ MilkLane͏͏ will͏͏ only͏͏ charge͏͏ for͏͏ procurement-related͏͏ overhead͏͏ costs,͏͏ ensuring͏͏ customers͏͏ have͏͏ a͏͏ clear͏͏ understanding͏͏ of͏͏ their͏͏ expenses.͏͏ They͏͏ can͏͏ opt͏͏ for͏͏ either͏͏ a͏͏ cost-plus͏͏ or͏͏ fixed-price͏͏ model,͏͏ which͏͏ will͏͏ be͏͏ reviewed͏͏ periodically͏͏ to͏͏ maintain͏͏ transparency͏͏ and͏͏ efficiency͏͏ throughout͏͏ the͏͏ procurement͏͏ process.
Growth͏͏ Potential͏͏ in͏͏ India’s͏͏ Dairy Industry:
According͏͏ to͏͏ industry͏͏ data,͏͏ India’s͏͏ dairy͏͏ industry͏͏ was͏͏ valued͏͏ at͏͏ over͏͏ INR͏͏ 16,000͏͏ billion͏͏ in͏͏ 2023.͏͏ It͏͏ is͏͏ expected͏͏ to͏͏ grow͏͏ to͏͏ approximately͏͏ INR͏͏ 50,000͏͏ billion͏͏ by͏͏ 2032,͏͏ reflecting͏͏ a͏͏ compound͏͏ annual͏͏ growth͏͏ rate͏͏ (CAGR)͏͏ of͏͏ 12.88%͏͏ from͏͏ 2023͏͏ to͏͏ 2032.
Continue͏͏ Exploring:͏͏ India’s͏͏ dairy industry͏͏ to͏͏ see͏͏ 13-14%͏͏ revenue͏͏ growth͏͏ this͏͏ fiscal͏͏ year:͏͏ CRISIL
Robust͏͏ Farmer͏͏ Network͏͏ and͏͏ Infrastructure:
MilkLane͏͏ will͏͏ drive͏͏ its͏͏ procurement͏͏ services͏͏ through͏͏ an͏͏ extensive͏͏ network͏͏ of͏͏ over͏͏ 10,000͏͏ small͏͏ farmers,͏͏ supported͏͏ by͏͏ digitally͏͏ enabled͏͏ infrastructure͏͏ that͏͏ includes͏͏ more͏͏ than͏͏ 150͏͏ Bulk͏͏ Milk͏͏ Coolers͏͏ (BMCs)͏͏ and͏͏ a͏͏ milk͏͏ processing͏͏ facility͏͏ with͏͏ a͏͏ capacity͏͏ of͏͏ 200,000͏͏ liters͏͏ per͏͏ day.͏͏ These͏͏ strategically͏͏ located͏͏ BMCs͏͏ ensure͏͏ that͏͏ milk͏͏ is͏͏ cooled͏͏ within͏͏ 45͏͏ minutes͏͏ of͏͏ milking.͏͏ MilkLane’s͏͏ quality͏͏ assurance͏͏ process͏͏ includes͏͏ four͏͏ levels͏͏ of͏͏ checks͏͏ and͏͏ over͏͏ 40͏͏ tests͏͏ conducted͏͏ in͏͏ central͏͏ labs,͏͏ guaranteeing͏͏ the͏͏ highest͏͏ safety͏͏ and͏͏ quality͏͏ standards.
In͏͏ addition,͏͏ MilkLane͏͏ will͏͏ provide͏͏ 100%͏͏ end-to-end͏͏ traceability͏͏ and͏͏ a͏͏ fully͏͏ digitized͏͏ pricing͏͏ model͏͏ that͏͏ maintains͏͏ transparency͏͏ and͏͏ aligns͏͏ with͏͏ market͏͏ price͏͏ fluctuations.
MilkLane’s͏͏ Approach͏͏ to͏͏ Dairy Supply͏͏ Chain͏͏ Challenges:
Avinash͏͏ Kasinathan,͏͏ Head͏͏ of͏͏ India͏͏ Business͏͏ at͏͏ Innoterra,͏͏ stressed͏͏ the͏͏ importance͏͏ of͏͏ stringent͏͏ quality͏͏ control͏͏ in͏͏ dairy͏͏ supply͏͏ chains.͏͏ He͏͏ pointed͏͏ out͏͏ that͏͏ the͏͏ increasing͏͏ demand͏͏ for͏͏ safe,͏͏ high-quality͏͏ milk͏͏ exposes͏͏ challenges͏͏ such͏͏ as͏͏ inconsistent͏͏ fat͏͏ levels,͏͏ antibiotic͏͏ contamination,͏͏ and͏͏ aflatoxins,͏͏ which͏͏ jeopardize͏͏ product͏͏ quality͏͏ and͏͏ consumer͏͏ safety.͏͏
MilkLane’s͏͏ new͏͏ procurement͏͏ service͏͏ tackles͏͏ these͏͏ issues͏͏ by͏͏ implementing͏͏ strict͏͏ quality͏͏ measures͏͏ throughout͏͏ the͏͏ entire͏͏ process,͏͏ from͏͏ sourcing͏͏ to͏͏ delivery.͏͏ With͏͏ a͏͏ strong͏͏ network͏͏ of͏͏ farmers͏͏ and͏͏ cutting-edge͏͏ technology,͏͏ MilkLane͏͏ aspires͏͏ to͏͏ be͏͏ the͏͏ trusted͏͏ partner͏͏ for͏͏ businesses͏͏ in͏͏ need͏͏ of͏͏ a͏͏ dependable͏͏ milk͏͏ supply.
To͏͏ further͏͏ improve͏͏ quality,͏͏ MilkLane͏͏ utilizes͏͏ a͏͏ Quality-Driven͏͏ Pricing͏͏ model͏͏ that͏͏ deters͏͏ dilution͏͏ and͏͏ adulteration,͏͏ alongside͏͏ stringent͏͏ acceptance͏͏ standards͏͏ for͏͏ milk͏͏ testing͏͏ and͏͏ advanced͏͏ testing͏͏ capabilities.͏͏ The͏͏ company͏͏ also͏͏ prioritizes͏͏ the͏͏ nutritional͏͏ well-being͏͏ of͏͏ the͏͏ cattle,͏͏ implements͏͏ risk͏͏ mitigation͏͏ through͏͏ robust͏͏ quality͏͏ management͏͏ processes,͏͏ and͏͏ empowers͏͏ farmers͏͏ through͏͏ training͏͏ and͏͏ extension͏͏ services.
Alongside͏͏ its͏͏ emphasis͏͏ on͏͏ quality,͏͏ MilkLane͏͏ is͏͏ dedicated͏͏ to͏͏ environmental͏͏ sustainability͏͏ and͏͏ initiatives͏͏ tailored͏͏ to͏͏ farmers.͏͏ The͏͏ company͏͏ has͏͏ transitioned͏͏ from͏͏ plastic͏͏ to͏͏ 5,000͏͏ stainless͏͏ steel͏͏ cans͏͏ for͏͏ milk͏͏ collection,͏͏ reinforcing͏͏ its͏͏ commitment͏͏ to͏͏ providing͏͏ pure͏͏ and͏͏ safe͏͏ dairy͏͏ products.
