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Bengaluru juice seller turns Youtube influencer; 5 lessons for business owners

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The internet has become an integral part of our daily lives, providing us with instant access to information, entertainment, and news from all around the world. With the proliferation of social media platforms, it has become easier than ever to share our experiences, connect with others, and discover new things.

One of the most popular ways people use the internet is to find food recommendations. Whether it’s trying out new restaurants, cafes, or street food stalls, food lovers are always on the lookout for the next best thing. Social media platforms like Twitter, Facebook, and Instagram have become a hub for sharing food recommendations, with users sharing pictures, videos, and reviews of their dining experiences.

@Keshav_Lohiaa, tweeted,”Yesterday, I had fresh juice from this vendor in Bellandur. What stood out was that he had a “YouTube” channel (with 2k subscribers!) along with common barcodes. And he was promoting it – visit my channel! This is peak creator economy and, of course.”

Recently, a juice stall recommendation went viral on Twitter for an unusual reason. A user shared a picture of a juice stall in Bellandur, Bengaluru, where the juice seller was advertising his own YouTube channel. This unique aspect of the juice stall caught the attention of many users, and the post quickly went viral.

The tweet, which was posted on March 18, 2023, received over 103k views and almost one thousand likes. In the click shared by the user, we could see the juice stall owner selling mausambi juice for INR 40 and displaying separate QR codes for his YouTube channel alongside the payment QR codes. The YouTube channel, ‘Kum Kum Mridha,’ has nearly 2k subscribers who watch videos on food, recipes, and related topics.

The post garnered a lot of attention, with many appreciating the entrepreneurial spirit of the juice seller. Bengaluru, also known as the ‘Silicon Valley of India,’ is known for its innovative and enterprising spirit, and the juice seller’s use of social media to promote his business was a testament to that.

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