Viacom18 Consumer Products and Leapster Restaurants have collaborated to launch the Roadies Koffeehouz in Surat, Gujarat. This flagship outlet promises to be an exciting destination for Roadies enthusiasts, featuring specialty coffee and freshly prepared gourmet food, in addition to its vibrant decor and exciting contests and performances.
Located at the International Business Centre in Surat, the Roadies Koffeehouz is spread over 5000 square-feet and boasts a striking decor inspired by the Roadies. The outlet is open 24/7 and offers outdoor dining options and a versatile event space, making it an ideal location for a variety of events, including evening dates, hangouts, and corporate get-togethers.
Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “The response for the Roadies Koffeehouz experiential franchise has been very encouraging, with all our current outlets gaining immense popularity across cities. Surat, with its incredible fanbase, was the next most inevitable destination for us. We will soon expand in Ahmedabad and Valsad, consolidating our leadership position in Gujarat, which is a key market for us. We look forward to launching around 20 outlets by the end of 2024.”
In line with the Roadies spirit, the Koffeehouz will host contests, performances, and engagement activities that showcase local talent, offering a platform for bikers, young artists, entertainers, rappers, dancers, and comedians. This emphasis on local talent and community engagement is a core part of the Roadies ethos and is sure to create an exciting atmosphere at the Koffeehouz.
One of the highlights of the franchise outlet is its beverage menu, which features cold beverages in special cans that are sealed in front of customers, ensuring freshness and quality. Additionally, the Koffeehouz offers a specialty coffee blend that is exclusively roasted for the franchise. This blend includes a Premium Arabica and a naturally processed Robusta from the hills of Coorg, providing a unique and high-quality coffee experience.
The launch event for the Roadies Koffeehouz in Surat was attended by several celebrities, including renowned host and DJ Nikhil Chinapa, former Roadies personalities Sohail Singh Jhuti, Yukti Arora, and Abhimanyu, as well as actors Devanshi Vyaas and Yuvraj Gadhvi. This star-studded event was a testament to the excitement and anticipation surrounding the opening of the Koffeehouz in Surat, and it is sure to become a popular destination for Roadies enthusiasts and coffee lovers alike.
