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FMCG & D2C

FMCG giants boost advertising spend, surpass pre-Covid levels amid economic boom

In the December quarter, advertising expenses as a proportion of sales at leading fast-moving consumer goods (FMCG) companies exceeded pre-Covid levels for the first...

Marico Innovation Foundation facilitates collaboration between innovators and FMCG giants to curb plastic usage

The Marico Innovation Foundation (MIF), led by Harsh Mariwala, is actively fostering partnerships between innovators and Fast-Moving Consumer Goods (FMCG) companies to promote inventive...

FMCG giants raise prices by up to 10% to bolster profits amid slow demand recovery

Fast-moving consumer goods (FMCG) companies have increased prices by as much as 10% in efforts to stimulate top-line growth, which has been hampered by...

SC slams Patanjali Ayurved for misleading ads, bans promotion of medical claims; contempt notice issued

The Supreme Court came down heavily on Patanjali Ayurved on Tuesday for its 'misleading' advertisements, imposing a ban on the company from promoting any...

Indian FMCG firms turn to Dubai as launchpad for international expansion

Several Indian fast-moving consumer goods (FMCG) companies are considering Dubai as the base for their global expansion, according to Ashraf A. Mahate, the chief...

FMCG companies eye price-led growth with planned hikes in consumer goods

Following a notable decrease in input material costs last year and subsequent price reductions affecting the value growth rate of the fast-moving consumer goods...

FMCG giants roll out budget-friendly digital packs, targeting mass market

FMCG companies are now introducing digital or e-commerce-centric product packages at more affordable prices, aiming at the mass market with tailored offerings. This marks...

FMCG demand in India faces continued decline, Kantar predicts further downturn

The demand for daily groceries, essentials, and household products is projected to deteriorate over the next few quarters in India, according to global research...

Consumer goods giants scale back B2B sales to ensure fair play for distributors

Leading consumer goods companies Britannia, Dabur, Amul, and Parle are restricting sales to organized wholesalers such as Flipkart Wholesale, Udaan, and Reliance Cash and...

India’s consumer packaged goods sector saw balanced growth in 2023: Bain & Company Report

India's consumer packaged goods (CPG) industry witnessed a balanced growth in 2023, as highlighted by a report from Bain & Company, a prominent global...

FMCG market growth set to rebound next fiscal year, says Godrej Consumer Products CEO

The FMCG market growth rate is expected to improve next fiscal year, according to Sudhir Sitapati, Managing Director and Chief Executive Officer of Godrej...

Britannia Industries’ Varun Berry acknowledges rural growth slump amid Q3 FY24 results

After the release of its Q3 FY24 results, Varun Berry, Vice-Chairman and Managing Director of Britannia Industries, informed analysts that rural growth is not...

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