The innovators behind India’s first AI Cooking Assistant, upliance.ai, have witnessed a notable surge in demand following their recent feature on Season 3 of Shark Tank and a timely infusion of INR 34 crore funding from Khosla Ventures. With sales of over 200 units priced at INR 23,999 each, the brand has experienced a remarkable 243 percent increase in sales, now valued at INR 143 crore, surpassing its initial valuation of INR 100 crore.
Continue Exploring: Upliance.ai raises INR 34 Crore in seed funding led by Khosla Ventures, valuation soars to INR 143 Cr
After their feature on the investment show, the company garnered significant attention across various online platforms, especially among the customer community and digital Key Opinion Leaders (KOLs). Website traffic skyrocketed by 13 times in unique visitors, while social media engagement surged, witnessing a 120-fold increase in monthly followers on Instagram alongside a notable spike on their YouTube channel.
Mahek Mody and Mohit Sharma, Co-Founders said, “We are thrilled to witness the heightened interest in our products following our feature on Shark Tank. The substantial increase in both sales and social media engagement serves as a strong affirmation of the value we bring to Indian homes, reinforcing our steadfast vision for the future. This positive momentum propels us towards an expansive trajectory; our goal is comprehensive growth. Looking ahead, our focus is on expanding into new markets, increasing revenue, and achieving economies of scale, ultimately driving profitability company-wide.”
Continue Exploring: India’s first AI Cooking Assistant, upliance.ai sets sights on 10X growth and INR 150 Crore revenue after star performance on Shark Tank
Having already sold over 900 units and firmly establishing its position in the market, the Bengaluru-based brand is now strategically focused on accelerating product expansion. This involves making significant investments in tooling and advanced manufacturing techniques. With the capital raised, the company intends to build a flexible and skilled team while also exploring partnerships with content creators to enhance its marketing efforts. The strategic expansion plan includes scaling up manufacturing operations and establishing a robust presence in over 10,000 retail stores nationwide, complemented by 30 company-owned experience centers. This forward-thinking strategy marks the next significant chapter in upliance.ai’s journey within the dynamic realm of innovative home tech solutions.
Backed by prominent investors such as Rainmatter, Rukam Capital, Draper Associates, and most recently Khosla Ventures, upliance.ai stands ready to establish itself as India’s leading Direct-to-Consumer (D2C) hardware startup, primed for rapid growth.
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