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Wednesday, November 13, 2024

Rebel Foods expands Wendy’s footprint with new restaurant in Bengaluru

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Rebel Foods, the world’s largest internet restaurant brand and master franchise holder for Wendy’s in India, has opened its 160th Wendy’s restaurant in BTM Layout, Bengaluru. This͏͏ milestone͏͏ underscores͏͏ Rebel͏͏ Foods’͏͏ consistent͏͏ growth͏͏ in͏͏ India’s͏͏ retail͏͏ and͏͏ hospitality͏͏ sectors.͏͏ The͏͏ opening͏͏ was͏͏ spearheaded͏͏ by͏͏ Dana͏͏ Calvert,͏͏ Wendy’s͏͏ Chief͏͏ International͏͏ Development͏͏ Officer,͏͏ emphasising͏͏ the͏͏ brand’s͏͏ commitment͏͏ to͏͏ further͏͏ expansion͏͏ in͏͏ India.

Continued͏͏ Growth͏͏ Across͏͏ India:

With͏͏ this͏͏ new͏͏ outlet,͏͏ Bengaluru͏͏ now͏͏ boasts͏͏ over͏͏ 20͏͏ Wendy’s͏͏ locations,͏͏ featuring͏͏ dine-in͏͏ services͏͏ at͏͏ the͏͏ MG͏͏ Road͏͏ and͏͏ BTM͏͏ Layout͏͏ branches.͏͏ Rebel͏͏ Foods͏͏ has͏͏ swiftly͏͏ expanded͏͏ Wendy’s͏͏ presence͏͏ across͏͏ more͏͏ than͏͏ 25͏͏ cities͏͏ in͏͏ India,͏͏ launching͏͏ 160͏͏ locations͏͏ in͏͏ just͏͏ 36͏͏ months.

Continue͏͏ Exploring:͏͏ Wendy’s hits͏͏ 150-store͏͏ milestone͏͏ in͏͏ India,͏͏ eyes͏͏ further͏͏ expansion

The͏͏ BTM͏͏ Layout͏͏ restaurant͏͏ features͏͏ Wendy’s͏͏ Global͏͏ Next͏͏ Gen͏͏ concept,͏͏ highlighting͏͏ a͏͏ digital-first͏͏ approach.͏͏ This͏͏ 50-seater͏͏ outlet͏͏ is͏͏ equipped͏͏ with͏͏ self-ordering͏͏ kiosks,͏͏ providing͏͏ customers͏͏ with͏͏ a͏͏ seamless͏͏ experience͏͏ for͏͏ both͏͏ dine-in͏͏ and͏͏ takeout.͏͏ The͏͏ menu͏͏ boasts͏͏ popular͏͏ offerings͏͏ such͏͏ as͏͏ the͏͏ Spicy͏͏ Aloo͏͏ Crunch͏͏ Burger͏͏ and͏͏ Flavour͏͏ Fresh͏͏ Premium͏͏ Burgers,͏͏ along͏͏ with͏͏ global͏͏ favourites͏͏ like͏͏ the͏͏ iconic͏͏ Frosty͏͏ dessert.

Earlier͏͏ this͏͏ month,͏͏ Wendy’s͏͏ celebrated͏͏ the͏͏ opening͏͏ of͏͏ a͏͏ new͏͏ restaurant͏͏ at͏͏ Logix͏͏ Mall͏͏ in͏͏ Noida.͏͏ The͏͏ event͏͏ was͏͏ attended͏͏ by͏͏ E.J.͏͏ Wunsch,͏͏ Wendy’s͏͏ President,͏͏ International,͏͏ and͏͏ Jaydeep͏͏ Barman,͏͏ Co-Founder͏͏ and͏͏ CEO͏͏ of͏͏ Rebel͏͏ Foods.

Commenting͏͏ on͏͏ Wendy’s͏͏ growth͏͏ in͏͏ India,͏͏ E.J.͏͏ Wunsch͏͏ stated,͏͏ “India͏͏ is͏͏ a͏͏ key͏͏ market͏͏ for͏͏ Wendy’s͏͏ global͏͏ expansion.͏͏ Our͏͏ partnership͏͏ with͏͏ Rebel͏͏ Foods͏͏ enables͏͏ us͏͏ to͏͏ deliver͏͏ Wendy’s͏͏ fresh,͏͏ famous͏͏ food͏͏ to͏͏ customers͏͏ nationwide,͏͏ and͏͏ the͏͏ opening͏͏ of͏͏ the͏͏ Noida͏͏ restaurant͏͏ offers͏͏ another͏͏ opportunity͏͏ for͏͏ our͏͏ fans͏͏ to͏͏ enjoy͏͏ our͏͏ offerings.”

Jaydeep͏͏ Barman͏͏ remarked,͏͏ “As͏͏ we͏͏ expand͏͏ Wendy’s͏͏ presence͏͏ in͏͏ India,͏͏ the͏͏ launch͏͏ of͏͏ the͏͏ new͏͏ restaurant͏͏ in͏͏ Bengaluru͏͏ represents͏͏ another͏͏ step͏͏ towards͏͏ making͏͏ the͏͏ brand͏͏ more͏͏ accessible.͏͏ Our͏͏ aim͏͏ is͏͏ to͏͏ grow͏͏ Wendy’s͏͏ footprint͏͏ across͏͏ the͏͏ country͏͏ while͏͏ strengthening͏͏ our͏͏ presence͏͏ in͏͏ cities͏͏ where͏͏ we͏͏ already͏͏ operate.”

Diverse͏͏ Menu͏͏ Offerings:

Wendy’s͏͏ is͏͏ renowned͏͏ for͏͏ its͏͏ diverse͏͏ menu,͏͏ showcasing͏͏ customer͏͏ favourites͏͏ such͏͏ as͏͏ the͏͏ Flavor͏͏ Fresh͏͏ range͏͏ and͏͏ Spicy͏͏ Aloo͏͏ Crunch,͏͏ alongside͏͏ new͏͏ offerings͏͏ like͏͏ the͏͏ Mexican,͏͏ BBQ,͏͏ Cheese͏͏ Blast,͏͏ and͏͏ Tandoori͏͏ burgers.͏͏ The͏͏ recent͏͏ launch͏͏ of͏͏ India’s͏͏ first-ever͏͏ Chimichurri͏͏ Burgers,͏͏ inspired͏͏ by͏͏ Argentinian͏͏ flavours͏͏ with͏͏ an͏͏ Indian͏͏ twist,͏͏ has͏͏ quickly͏͏ gained͏͏ popularity.

Rebel͏͏ Foods͏͏ is͏͏ set͏͏ to͏͏ continue͏͏ its͏͏ expansion͏͏ of͏͏ Wendy’s͏͏ dine-in͏͏ restaurants͏͏ in͏͏ key͏͏ cities͏͏ like͏͏ Delhi-NCR,͏͏ Bengaluru,͏͏ and͏͏ Hyderabad.͏͏ Additionally,͏͏ the͏͏ brand͏͏ plans͏͏ to͏͏ enhance͏͏ its͏͏ delivery͏͏ services͏͏ with͏͏ new͏͏ outlets͏͏ in͏͏ Tiruppur,͏͏ Mysore,͏͏ Nagpur,͏͏ Bhilai,͏͏ Kanpur,͏͏ Prayagraj,͏͏ and͏͏ Kolkata.͏͏ By͏͏ December,͏͏ Wendy’s͏͏ aims͏͏ to͏͏ open͏͏ several͏͏ more͏͏ locations,͏͏ further͏͏ solidifying͏͏ its͏͏ presence͏͏ in͏͏ India’s͏͏ retail͏͏ and͏͏ hospitality͏͏ sectors.

Continue͏͏ Exploring:͏͏ Rebel Foods cuts͏͏ net͏͏ loss͏͏ by͏͏ 42%͏͏ in͏͏ FY24,͏͏ revenue͏͏ increases͏͏ 19%͏͏ YoY

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