Brown Living, a top platform in India for sustainable and plastic-free living, has raised pre-seed funding to make eco-friendly living the norm for millions of Indians. The funding was led by Blink Digital with contributions from Sanjay Nayar of Sorin Investments and investor Bharat Iyer.
In an effort to make sustainable living more common, this funding will support India’s artisan and small businesses. By promoting eco-friendly products and a lifestyle that reduces plastic pollution and chemical goods, the funding is vital for Brown Living’s growth.
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Brown Living to expand Artisan-to-Consumer (A2C) model
According to Indian Retailer,com, Chaitsi Ahuja, Founder & CEO, Brown Living released a statement, saying, “This funding will enable us to scale our efforts to reach our next million customers and expand our Artisan-to-Consumer (A2C) model. Our platform empowers consumers to choose eco-friendly products while supporting small businesses and we’re excited to deepen our partnerships with artisan communities and help them go digital and make sustainable living mainstream.”
With over 650 sellers and 1,800 artisans, Brown Living is a sustainable living platform, tracks sustainability metrics, ensures transparency, and builds trust among artisans, suppliers, consumers, and investors. The new investment will help it expand, giving more artisans and suppliers market access.
Notably, Brown Living’s A2C model links artisans directly with eco-conscious buyers, ensuring transparent and fair pricing. Its tech-based infrastructure supports growth while staying true to its core values, helping small businesses thrive and promoting sustainability.
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Earlier Pragya Kapoor, now Blink Digital extend investments
Adding further to the investment, Dooj Ramchandani, Co-founder of Blink Digital and lead investor in the funding round, mentioned, “What sets Brown Living apart in the startup and D2C space is their deep-rooted connection with India’s artisans and SMEs. They’ve created a direct line between these creators and the conscious consumer, delivering authenticity and transparency. Their unique A2C (Artisan-to-Consumer) model will allow Brown Living to directly engage with consumers while giving artisans access to fair pricing and a global stage for their eco-friendly, sustainable products. This will build trust and exponentially accelerate the market for sustainable living.”
Since starting in 2019, Brown Living partnered with Bollywood producer and environmentalist Pragya Kapoor as an investor. Her investment has grown over 350%, showing the platform’s commitment to growth. Now it has made remarkable progress, with a 500% year-on-year growth since its first funding round in June 2021.
Furthermore, stressing on the Brown Living mission, Sanjay Nayar said, “Brown Living’s platform has the potential to scale impact across India. Their mission-driven approach, combined with strong tech infrastructure, positions them to lead the shift toward sustainable living at a national level.”
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Interestingly, the company has benefited from programs like the Google For Startups Accelerator India Women Founders Program, the Stanford Seed Spark Program, and AWE Tech Spark, supported by The U.S. Consulate General Mumbai. These programs helped the company build a strong technical base to grow and expand its reach.
