InterGlobe Enterprises, the largest shareholder of IndiGo airline, has launched its boutique lifestyle hotel Miiro in Paris and Barcelona. Neena Gupta, CEO of Miiro, announced that Le Grand Hotel Carye in Paris opened in July, while Borneta in Barcelona debuted this month. The company plans to expand its European portfolio with additional properties over the next few years.
The entry-level luxury lifestyle hotel brand will continue its series of launches into 2025, with new properties scheduled for London and Vienna.
Templeton Garden, set in the leafy Earl’s Court area of London, will feature 156 rooms along with a café-deli, a neighbourhood restaurant, a lively bar, and an outdoor dining experience within a spacious garden oasis. This will debut in Spring 2025, according to her.
Vienna Hotels to Feature Over 200 Rooms:
The two upcoming Miiro hotels in Vienna, each featuring over 200 rooms and strategically located, will be the brand’s next destinations.
With additional openings slated for 2026, Miiro is set to significantly expand its footprint.
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InterGlobe’s Global Hospitality Ventures:
InterGlobe, the largest shareholder in Mumbai-listed IndiGo airlines, operates a hospitality division with hotels both in India and abroad. It partners with French hospitality group Accor for its Indian operations, which now encompass around 7,000 rooms across 30 hotels. Miiro is a wholly owned subsidiary of InterGlobe.
Named after the Latin word ‘miro,’ meaning ‘I wonder,’ and using a double vowel to symbolise reflection, Miiro is a boutique lifestyle hotel designed for “self-assured travellers,” she said.
It blends homely comfort with modern, world-class amenities in city centres, offering travellers the chance to experience life like a local, she said.
“No two properties are the same; each one reflects its unique location, inspired by the surrounding neighbourhood, community, and local architectural style,” she said.
She explained that the goal of the venture was “to acquire high-yield assets in iconic locations” and transform them into lifestyle properties.
The venture began with the acquisition of a 417-room hotel at Schiphol Airport in Amsterdam in 2018, followed by the purchase of a 278-room Reichshof Hotel in Hamburg, Germany.
In 2019, it expanded by acquiring 10 hotels from Austrian hotel company K+K Hotels Elisabeta, which included two properties each in Austria and the Czech Republic, and one hotel each in France, Germany, Hungary, Romania, Spain, and the UK.
“We are competing with top independent brands in a highly crowded market,” Gupta said. “Our brand caters to self-assured travellers who seek to connect with the neighbourhood and the community.”
Since 2018, InterGlobe has acquired 13 hotel properties in cities such as London, Paris, Barcelona, Vienna, Hamburg, Gstaad, Munich, Amsterdam, Prague, Budapest, and Melbourne. Of these, three have been transformed into Miiro properties.
“Location and iconic buildings are central to our acquisition strategy,” Gupta said.
“We’re interested in expanding into Italy, potentially Milan or Florence,” she said. “At InterGlobe, we pride ourselves on not only identifying opportunities but also on reshaping industries. Miiro is a testament to this visionary approach. We believe that travel should be a meaningful journey, not just a stay. Our newly launched hotels in Paris and Barcelona represent the start of an exciting new chapter for Miiro as we redefine hospitality through immersive experiences that connect travellers with the essence of each city.”
Le Grand Hotel Cayre, situated in the Saint-Germain-des-Prés quarter, represents the revitalisation of the historic Hotel Cayre, once home to Parisian artists, writers, and intellectuals. The 123-room property has been completely renovated.
The Borneta, located in the vibrant El Born neighbourhood of Barcelona, is immersed in an area known for its artistic community, boutiques, and rich history. The hotel offers 92 uniquely designed rooms and suites, inspired by the warm tones of the neighbourhood and the city’s rich colour palette.