99 Pancakes, India’s first QSR in the pancake segment, is marking a special moment by presenting an inventive menu dedicated to India’s favorite animated supercop, Little Singham. In celebration of his birthday, the delightful menu, named “Little Singham’s Blockbuster Birthday Bonanza,” has been thoughtfully curated. From August 15 to August 25, this QSR brand is paying homage to the birthday festivities of the much-adored cartoon character, Little Singham.
Get ready to join the festivities as Little Singham’s birthday is celebrated with a range of one-of-a-kind treats and pleasures. Indulge in Panja Attack Pancakes, Atta Majhi Satakli Waffles, and Sher Ka Dum Hot Chocolate, all crafted to honor this special occasion. Enjoy a 30% discount on the exclusive pancakes and a 15% discount on both the waffles and Hot Chocolate, making this celebration even more delightful.
The distinctive menu can be savored at various outlets situated in Mumbai, Pune, Nasik, and Hyderabad. Additionally, the pancake QSR has introduced the hashtags #LittleSinghamBirthdayAt99Pancakes and #LittleSinghamKaBlockbusterBirthday to partake in the celebration of Little Singham’s special day.
As Little Singham steps into its sixth year, it maintains its status as a nationwide symbol of courage and unwavering resolve for children, setting an inspiring example.
Azmat Jagmag, Head of Marketing, Warner Bros. Discovery, South Asia, said, “We are excited to collaborate with 99 Pancakes in creating an extraordinary birthday celebration for Little Singham. Our partnership with 99 Pancakes not only amplifies the excitement but also provides a platform to connect with an even wider range of Little Singham fans across India.”
Commenting on the collaboration with Warner Bros Discovery, Renuka Chalekar, Head Of Marketing, 99 Pancakes, said, “We’re super excited to have teamed up with Pogo’s beloved cartoon character Little Singham to create a magical fusion of flavors and fun. This collaboration is mainly targeted towards our junior audience and promises to transport them to a world where delectable desserts meet animated adventures, where every bite is as delightful as every scene. We believe that the synergy between these two iconic brands will not only satisfy your little one’s cravings but also ignite their imagination.”
99 Pancakes stands as one of India’s prominent QSR chains, specializing in offering a diverse array of pancakes. Commencing its inaugural outlet in Kala Ghoda, Mumbai, in 2017, the brand has rapidly expanded over a mere span of 6 years, establishing a presence across 13 cities within India, boasting more than 40 outlets.
The company is vigorously pursuing its expansion ambitions and intends to establish its presence in Northern India through a combination of franchising and company-owned establishments. Furthermore, 99 Pancakes has diversified into the FMCG sector with products falling under the snacking category.
In the previous year, specifically in May, the company secured a funding round of INR 65 million from a consortium of angel investors. Currently, the company is actively seeking to secure additional funding as part of its ongoing growth strategy.
