Arrow, the American men’s fashion brand, has unveiled its latest store identity, showcasing a significant transformation in aesthetics, density, and overall allure, as highlighted in a press release on Tuesday.
The most noteworthy change involves a shift in the color palette, moving away from the traditional blue to black, white, and beige (BWB). Another notable aspect of the newly unveiled store identity is the enhanced utility and density. Spanning an average size of 1200 sq. ft., these stores feature a layout conducive to efficiently organizing ensembles.
Digital Integration at Arrow Stores:
Arrow has also embraced digital technology by incorporating digital screens at its new identity stores, creating an interactive and engaging shopping environment for customers. The inclusion of digital screens enables dynamic displays, offering customers real-time information on the latest trends, promotions, and styling tips.
“We are thrilled to unveil our new identity stores, representing a significant evolution in the Arrow shopping experience. The BWB colour scheme, enhanced store layout, and integration of digital screens reflect our commitment to providing our customers with a more immersive and enjoyable fashion journey. We believe these changes will resonate with our customers and elevate their Arrow shopping experience,” said Anand Aiyer, chief executive officer of Arrow.
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Among the recently unveiled new identity stores are Mall of Asia (Bengaluru), Mall of Ranchi (Ranchi), CP67 (Mohali), Gandhinagar, Twin Star (Rajkot), Forum Mall (Kochi), and Pavilion Mall (Ludhiana), with Ahmedabad Airport poised to join the list shortly.
In 1993, Arrow made its debut in India through the textile company Arvind Fashions Ltd. Today, with three decades of providing attire for Indian men, the brand boasts approximately 200 exclusive stores and is present in over 1,000 multi-brand outlets across 109 cities throughout India.
