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Wednesday, November 13, 2024

Bikano eyes 40% sales boost for Diwali with new exciting range of festive delights

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Bikano, a renowned brand in authentic Indian sweets and snacks, is poised to enhance festivities with an exceptional array of delicious offerings. Ranging from the opulent “Royal” to the delightful “Dry Fruit Delight,” the regal “Shahi Nazrana,” the beloved “Anmol,” and beyond, Bikano has curated a collection of indulgent treats, guaranteeing a perfect selection for every budget.

The festive season brings forth joy and increased economic activity, and Bikano has been quick to adapt to changing consumer preferences. The remarkable 25% surge in sales from the previous year has established a strong foundation for the upcoming festive period, spanning from Rakshabandhan to Diwali. Bolstered by this success, Bikano is now projecting a remarkable 40% increase in sales this Diwali, emphasizing the brand’s dedication to meeting and exceeding the expectations of its cherished patrons.

Moreover, as a strategic initiative to effectively address the surging demand, minimize transportation expenses, and guarantee prompt delivery to Tier 2 and 3 cities as well as rural areas, Bikano has recently launched a cutting-edge facility in Greater Noida. This expansion underscores Bikano’s commitment to fulfilling the increasing demand and fortifying its presence in these vital markets.

Manish Aggarwal, director of Bikano, Bikanervala Foods, expressed his optimism, “This year, Bikano once again aims to illuminate households with our exquisite range of Diwali offerings. Each product has been meticulously crafted to bring joy and sweetness to the celebrations. We are confident that our diverse product offerings and pack sizes will cater to various festivities. We’ve witnessed a remarkable surge in consumer confidence and purchasing power, and with our expanded manufacturing facilities, we are well-prepared to deliver joy to every corner of the country.”

Kush Aggarwal, head of Marketing at Bikano, echoed the sentiment, emphasizing, “Diwali, the festival of lights, holds a special place in our hearts. It’s a time when families come together to celebrate love, prosperity, and togetherness. At Bikano, we take immense pride in participating in these cherished moments. Our extensive range of Diwali offerings is a testament to Bikano’s commitment to being a part of your celebrations. We’ve curated a diverse selection of products, ensuring there’s something for everyone. This year, we anticipate not only meeting but surpassing our sales projections as we continue to grow and expand our footprint both nationally and internationally. The love and trust our customers place in us inspire us to strive for excellence and deliver joy to every household. We look forward to participating in your Diwali celebrations and creating memories that last a lifetime.”

Bikano’s success has been built upon its unwavering dedication to quality, variety, and customer satisfaction. With a diverse range of offerings catering to every taste and budget, Bikano is ready to transform this Diwali into an unforgettable celebration of sweetness and togetherness.

SnackTeam
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SnackTeam is a specialised group of editorial staff motivated to improve the lives of individuals and society. The team intends to bring the most authentic, well-researched and dependable content for you and your loved ones every day.

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