Pluckk, a brand specializing in direct-to-consumer fruits and vegetables, has successfully secured funding from Bollywood actress Kareena Kapoor Khan. The exact amount of funding remains undisclosed.
Additionally, the startup has enlisted the actor to serve as its brand ambassador.
Established in 2021 by Prateek Gupta, the startup asserts its provision of a diverse range of over 400 products spanning across 15+ categories. These categories encompass essentials, exotics, hydroponics, and various cuts and mixes. Presently operational in Mumbai, Delhi, Bengaluru, and Pune, the startup harbors intentions to extend its presence to additional regions in the forthcoming quarters.
Aside from Pluckk’s dedicated consumer-focused application, the brand also distributes its products through various marketplaces and quick commerce platforms. Notable platforms include Amazon, Swiggy, Dunzo, Zepto, and Reliance Signature Stores, enabling them to effectively reach their customer base. The direct-to-consumer brand proudly reports a remarkable sales figure of over 1 million products in the preceding quarter alone.
Commenting on the startup’s expansion goals, Gupta said, “Our vision is to build a pan India fresh food brand dedicated to service the needs of Indian families and homes with our network of over 1,000 farmers.”
Earlier this year, Pluckk obtained a seed funding of $5 million from Exponentia Ventures. This capital infusion is earmarked for purposes such as team augmentation, technological advancements, establishing a seamless farm-to-fork infrastructure, customer acquisition initiatives, and the strategic expansion into pivotal metropolitan areas.
During the month of May, it successfully completed the acquisition of KOOK, a DIY meal kit platform, for a total of $1.3 million in a combined transaction involving both cash and equity.
Read More: Food-tech startup Pluckk acquires KOOK to tap into growing demand for DIY meal kits
The emergence of actors supporting direct-to-consumer (D2C) brands has evolved into a fresh trend within the Indian startup landscape. In a similar vein, earlier this year, actress Samantha Ruth Prabhu directed her investments towards the D2C superfoods brand Nourish You, while Bollywood star Akshay Kumar, in collaboration with Virender Sehwag, extended their investments to Two Brothers Organic Farm.
Last year, Shilpa Shetty and Nora Fatehi made investments into Fullife Healthcare and Curefoods respectively.
