CYK Hospitalities, an end-to-end F&B consultancy firm, has announced notable strides in reinforcing its leasing portfolio for Quick Service Restaurant (QSR) brands in the past three months. With the rapid urbanization in India, the QSR sector has experienced a remarkable surge, witnessing the rise of several local and international players expanding nationwide. Anticipating these trends, CYK Hospitalities has positioned itself as a pivotal facilitator in the growth and expansion of QSR brands, strategically placing them amidst the right audience in prime locations.
Expressing his perspective on the industry’s expansion, Simranjeet Singh, Director of CYK Hospitalities, remarked, “India’s swift urbanization has led to remarkable growth in the QSR sector in recent years. This surge is propelled by the emergence of local brands alongside the influx of international chains. Nonetheless, to ensure the success of these brands, securing an ideal location with the right target demographic is paramount. This is where our leasing expertise becomes indispensable.”
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With expertise in location mapping, legal documentation, and lease finalization, CYK Hospitalities has been pivotal in facilitating the expansion of QSR chains into multiple locations, spanning Delhi, Bengaluru, Gurugram, and Agra. Leveraging its proficiency, the firm has aided over 30 brands within three months to inaugurate outlets in a range of formats, including metro stations, highways, malls, and beyond.
In recent collaborations, CYK Hospitalities partnered with renowned entities in the F&B sector, including The Waffle Company, Burger King, Rage Coffee, Samosa Singh, Mad Over Donuts, Ab Coffee, Bistro 57, K se Kulcha, G.O.A.T (Gelato Brand), Dohful Cookies, and Schmitten Chocolates.
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Expanding its portfolio, CYK broadened its scope to include beauty brands, with Lovechild by Masaba being a notable standout success.
Pulkit Arora, Director at CYK Hospitalities, comments, “The QSR industry in India has undergone significant evolution, with a notable 17% growth reflecting shifting food trends and urban expansion. Globally, strategic leasing stands as a linchpin for QSR triumph, providing coveted locations that drive both profitability and customer interaction. At CYK Hospitalities, our dedication lies in empowering clients with bespoke leasing solutions that unlock premium locations and enhance profitability. Our unwavering commitment to excellence ensures our position at the forefront of shaping the future landscape of the F&B industry.”
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Sharing her experience collaborating with CYK Hospitalities, Nidhi Singh, Co-founder of Samosa Singh, remarked, “CYK Hospitalities’ leasing expertise has been crucial in pinpointing optimal locations for our brand in Bengaluru. Their insightful guidance and meticulous research are truly commendable. We look forward to a mutually beneficial and enduring partnership with them!”
In addition to leasing, CYK Hospitalities provides a comprehensive array of services encompassing concept development, market research, competitor analysis, menu design, chef recruitment, standard operating procedures, recipe creation, food costing, ambiance and setup consultation, logo and packaging design, as well as branding services.
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