Earthful, a D2C company specializing in plant-based health and nutrition supplements, has secured INR 3.3 crore in funding led by Green Ivy Venture. This funding round also saw participation from prominent angel investors, such as Jayant Paleti from Darwinbox, Brij Bhushan from Magicpin, and Abhishek Goyal from Tracxn.
The recently acquired funding will be utilized by the company to expand its workforce, create a global online presence, and support its ongoing efforts in development and research.
Founded in 2020 by sisters Sudha and Veda Gogineni, Earthful is a plant-based nutritional company specializing in dietary supplements. The organization’s primary objective is to address undernutrition in the country by harnessing the transformative potential of plants.
Veda Gogineni, Co-Founder, Earthful said, “We are delighted to have received the investment which will help us invest further in research & development, bolster our team and build out a strong omnichannel distribution to expand our reach and impact the lives of many more Indians.”
“The nutraceutical market in India is expected to reach about $18 billion by 2025. With the rise in lifestyle diseases, the adoption of nutritional supplements has been increasing,” said Sudha Gogineni, Co-Founder, Earthful.
“We consume enough calories to satisfy our hunger, but not the right amount and variety of nutrients. About 75 per cent of people have deficiency in at least one vitamin or mineral, leading to health concerns. We are addressing this challenge with our science-backed, plant-based nutrition,” she added.
Dr Sindhura, Director, Green Ivy Ventures, said, “I’m thrilled to partner with Earthful, founded by the incredible sisters Sudha & Veda. Their mission to fight undernutrition through 100% plant-brd health supplements resonates deeply with me as a Doctor & Mother.”
Sudha, holding a degree in chemical engineering from IIT Kharagpur and an alumnus of ISB Hyderabad, has professional background with ITC Ltd and Uber. On the other hand, Veda, a biotechnologist from IIT Kharagpur, has previously worked with Deutsche Bank and Meesho.
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