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Wednesday, November 13, 2024

Fore Coffee to tap into Singapore’s flourishing coffee culture with its first international store

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Indonesian coffee brand, Fore Coffee, is set to open its first store in Singapore at Bugis Junction on November 9th.

This launch signifies the brand’s first entry into an international market.

The coffee shop located in Bugis Junction will feature a menu with their signature coffees, starting at S$4.5. Fore Coffee’s offerings will include their distinctive blends, such as the Gula Aren Latte, Pandan Latte, and Butterscotch Sea-Salt Latte.

Fore Coffee intends to tap into Singapore’s robust coffee culture. According to a collaborative research effort with Redseer conducted in June 2023, Singapore’s coffee market is forecasted to achieve a Compound Annual Growth Rate (CAGR) of 5%, potentially reaching $1.2 billion by 2027.

“Singaporeans’ strong affinity for coffee, averaging 6-7 cups per week, aligns perfectly with Fore Coffee’s mission. The brand recognizes the mature coffee market in Singapore, combined with a love for Indonesian beans, particularly Arabica. With an understanding of local preferences and a commitment to innovation, Fore Coffee is poised to flourish in Singapore’s coffee landscape,” Vico Lomar, Co-Founder & CEO of Fore Coffee said.

Established in 2018, Fore Coffee operates a network of more than 150 coffee shops across Indonesia. The company’s unwavering dedication lies in procuring carefully selected coffee beans directly from Indonesian farmers in regions such as Aceh Gayo, Toraja, West Java, and Bali. These beans undergo a rigorous roasting and preparation process before being skillfully crafted by their expert baristas.

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