Fresh From Farm (F3), a B2B2C platform, has secured $2 million in its pre-Series A round led by Ashish Kacholia, Founder of Lucky Investments. Inflection Point Ventures also participated in the round.
The newly acquired funds will be directed towards expanding the team, enhancing technology, and introducing new product lines.
Kacholia expressed, “The F3 team is addressing a significant challenge for fresh fruit retailers by managing their sourcing logistics and improving their quality of life. Rohit and his team’s extensive knowledge in this field and their emphasis on unit economics convinced us to invest.”
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“Our plans to grow rapidly in New Delhi/NCR are in line with our ambition of becoming the largest Fresh Fruits company in India. By year’s end, we hope to reach an annual recurring rate of INR 100 crore,” said Fresh From Farm Founder Rohit Nagdewani.
Fresh From Farm operates as a fresh fruit demand consolidation service. Presently, the brand delivers to over 300 locations daily, emphasizing waste reduction. F3 manages the entire operational process for retailers, encompassing procurement, handling, sorting, and distribution, thereby allowing them to concentrate on sales.
Inflection Point Ventures partner Vikram Ramasubramanian stated, “F3 bridges the gap between affordability & profitability by empowering retailers to market quality produce at fair prices through transparency and efficiency.”
Inflection Point Ventures is an angel investing platform that unites over 14,000 CXOs, HNIs, and professionals to collectively invest in startups. The platform has announced the introduction of Physis Capital, a $50 million category 2 Alternative Investment Fund, aimed at funding pre-Series A to Series B growth-stage startups.
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