The government is looking to leverage the franchise route for directly selling Bharat-branded products to consumers, as revealed by a senior official in a report on ET.
It will also utilize mass media to raise awareness about its initiative, wherein it provides subsidized kitchen essentials like onions, pulses, and flour directly to consumers.
“We are looking at opening 50 stores across Delhi,” the official said. The government is looking for someone to manage and operate the everyday operations of these stores, the official added.
Last month, the government inaugurated its first two stores at Delhi’s Rajiv Chowk metro station, strategically positioned to capitalize on the high footfall it receives. These establishments, owned by the National Cooperative Consumers’ Federation of India (NCCF), procure agricultural commodities such as food grains, pulses, spices, oilseeds, onions, and various consumer goods on behalf of the government, offering them to consumers at reasonable rates.
Continue Exploring: Govt to establish subsidized staple food outlets at Delhi metro stations, potential expansion to other cities
Plans are underway to promote the stores through radio broadcasts and announcements at metro stations, aiming to enhance consumer awareness. Additionally, the official mentioned a proposal to award prizes for every hundredth purchase made through digital transactions.
Through the establishment of these stores, the government aims to extend its outreach to a broader consumer base, facilitating their access to subsidies provided as part of its price intervention scheme aimed at mitigating food inflation.
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