Responsible Whatr, an innovative Indian startup brand committed to sustainability, has made a significant impact at the recently concluded G20 summit hosted by ITC Hotels by showcasing its natural spring water beverage. The brand is proud to present its eco-friendly packaging solution, featuring aluminum cans crafted from over 70 percent recycled aluminum.
Demonstrating its dedication to sustainability, Responsible Whatr supplied forward-thinking and eco-conscious aluminum cans to meet the hydration requirements of world leaders and summit attendees. This collaboration underscored Responsible Whatr’s unwavering commitment to advocating for sustainable initiatives on a global stage.
Furthermore, the company proudly declared that it has achieved an impressive milestone, surpassing the sale of one million aluminum cans through a combination of online and offline distribution channels. This success has led to a significant reduction in the use of plastic bottles, showcasing Responsible Whatr’s effective transition to eco-friendly aluminum cans.
Situated amidst the Himalayas in Solan, Responsible Whatr takes pride in its cutting-edge facility and the pure water source it harnesses. The exceptional quality of their product originates from their sourcing of water from an unspoiled, pristine spring aquifer nestled in the Himalayas. This source provides water with naturally balanced essential minerals and a pH level of around 7.4.
Emerging amidst the global pandemic, the brand experienced a remarkable surge in demand as consumers placed growing importance on environmentally responsible choices. In direct response to this heightened interest, the indigenous startup is now gearing up for expansion into multiple new states. These include Gujarat, Tamil Nadu, Uttarakhand, Rajasthan, Punjab, and Goa, all within the upcoming quarter. This expansion endeavor not only promises to generate more employment opportunities but also pledges support to the local economy in Solan, Himachal Pradesh.
Since its establishment on June 5, 2020, in commemoration of World Environment Day, Responsible Whatr has remained steadfast in its dedication to sustainable practices and vigorous marketing efforts, even in a period when the hotel and tourism sector faced severe challenges due to the pandemic. Despite the demanding circumstances, the brand reached a notable milestone by selling 50,000 cans within just 70 days of launching its product, demonstrating resilience and adaptability in the midst of adversity. The demand for Responsible Whatr has been evenly spread across various distribution channels, including retail, online, and HoReCa (Hotel, Restaurant, and Cafe). With a robust online presence spanning across India and physical availability in Delhi-NCR, Maharashtra, Kolkata, Hyderabad, and Himachal Pradesh, Responsible Whatr has established a strong presence in the market.
At present, Responsible Whatr has a physical presence in six Indian states. In Delhi, the brand is available both online and through the HoReCa segment, which includes renowned establishments such as ITC Hotels, Taj Palace, JW Marriott, Grand Hyatt, The Lodhi, The Leela, Holiday Inn, and more. Additionally, Responsible Whatr can be found in various restaurants like Kampai and Sidecar, as well as cafes and clubs like The Quorum Club, Meta offices (Facebook), and Greener, among others.
The brand enjoys a nationwide online presence, and sales through direct website orders have played a substantial role in driving its increasing sales figures, thereby expanding its outreach to a broad and diverse audience.
“The decision to use aluminium for packaging was a natural choice, as it avoids contributing to landfills and is infinitely recyclable, unlike glass and plastic, which are typically downcycled. In fact, the cans currently in circulation are crafted from 70 percent recycled aluminium. Furthermore, aluminium cans maintain the water’s freshness even when exposed to light or heat, ensuring that consumers enjoy a consistently refreshing and cold beverage,” says Ankur Chawla, Founder and CEO, Responsible Whatr.
“Responsible Whatr remains committed to its mission of promoting sustainability and environmental responsibility through its premium natural spring water product. As the brand expands its presence to new regions in India, we anticipate continued success and a growing impact on reducing single-use plastics while delivering a refreshing and environmentally conscious beverage option to consumers,” added Bhrigu Seth, Co-Founder, Responsible Whatr.
