ITC has announced the elevation of Aishwarya Pratap Singh as the Chief Business Officer at Yoga Bar. In a recent LinkedIn update, Singh shared the exciting news. It is important to mention that this new role is a result of Singh’s deputation to Sproutlife Foods.
Previously, Singh held the position of Vice President and was responsible for overseeing the marketing efforts for snacks, noodles, and pasta at ITC. During his tenure, he successfully led the marketing strategies for ITC’s popular brands, Yippee and Bingo.
In June 2008, Singh joined the Kolkata-based FMCG giant as the Channel Manager – Key Accounts, marking the beginning of his tenure with the company.
Throughout his impressive 15-year tenure with the company, Singh made significant contributions across various brands under ITC’s umbrella. In addition to his work on ITC’s snacks, noodles, and pasta brands, he also played a crucial role in the success of other product lines. This included his involvement with ITC’s agarbatti brand Mangaldeep, as well as the matches brands Aim, Ship, and Homelites. Singh’s diverse experience across multiple brands showcases his versatility and expertise within the organization.
Prior to his association with ITC, Singh held the position of Sales and Operations Manager for Andhra Pradesh at Dabur.
