ITC Hotels has entered into a management agreement with the Jaipur-based Dangayach Group for a property, operating under the Storii brand, located in Jaisalmer, Rajasthan.
Storii by ITC Hotels in Jaisalmer will feature a 119-room resort situated to the east of the city along Jodhpur-Jaisalmer Road.
Resort Facilities and Amenities
The resort will include a restaurant, bar, and around 7000 square feet of banquet and meeting space.
Jaisalmer stands as one of the prominent tourism hubs in Rajasthan, often highlighted as a “must-visit” stop within the state’s desert circuits.
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The city presents a fusion of art, architecture, hospitality, picturesque landscapes, and culinary delights.
Anil Chadha, CEO of ITC Hotels, described the project as a significant advancement, facilitating swift entry into a prominent and sought-after leisure market with the Storii brand. “We already boast over 800 rooms across our diverse brands in Rajasthan, spanning hotels in Jaipur, Jodhpur, Khimsar, Jaisalmer, and Udaipur,” he mentioned. “Storii Jaisalmer will further enhance our ability to provide yet another distinctive destination experience within the Rajasthan desert circuit.”
Harimohan Dangayach, the chairman and founder, along with Atul Dangayach, the managing director of Dangayach Group, expressed their joy during the signing ceremony, stating, “We are thrilled to collaborate with Storii for our latest resort venture in Jaisalmer. The resort’s strategic location in a vibrant leisure market harmonizes perfectly with the distinctive essence of the Storii brand, complemented by the operational excellence of ITC Hotels. We embark on this promising new partnership with ITC Hotels, anticipating substantial growth in the future.”
Storii comprises carefully selected boutique properties within the premium segment.
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