American media personality Kylie Jenner‘s cosmetic brand, Kylie Cosmetics, has made its debut in India through a collaboration with the beauty specialty company House of Beauty.
Jenner expressed her enthusiasm for the launch of Kylie Cosmetics in India, stating, “I’m thrilled to introduce Kylie Cosmetics to India. My aim with Kylie Cosmetics has always been to offer my fans the makeup products I personally adore, and I’m eager to share my collection with all my supporters in India.”
The debut collection features matte and velvet lip kits, lip liner, foundation, mascara, concealer, and lip balm.
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Kylie Cosmetics will be exclusively accessible at 25 Sephora outlets across the nation, in addition to being available online on the Sephora website.
In 2015, Jenner ventured into the beauty industry by introducing Kylie Lip Kits, featuring a trio of liquid lipsticks paired with matching lip liners.
In 2020, Coty, a global beauty giant, acquired a 51% stake in Kylie’s beauty brands, with a mutual goal of collaboratively expanding and enhancing the beauty enterprise.
Backed by Coty, the brand extended its reach to more than 50 countries and introduced new product lines catering to eye and face complexion needs.
Quest Retail’s subsidiary, House of Beauty, manages various exclusive international brands including Anastasia Beverly Hills, Kylie Cosmetics, Max Factor, EcoTools, Juice Beauty, and Neal’s Yard Remedies.
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