Fashion-tech platform LehLah on Wednesday announced Bollywood actor and fashion icon Athiya Shetty as its new brand ambassador.
In an official statement, the platform announced the launch of its first video campaign featuring Athiya.
The LehLah app’s customized technology enables consumers to effortlessly shop directly from tagged products in the creator’s content with a single click. This eliminates the necessity of manually searching for links across multiple accounts and platforms, streamlining the shopping experience.
Commenting on the campaign launch, Ashna Ruia, founder of LehLah, said, “We are excited to launch our first-ever brand campaign featuring Athiya Shetty, who embraces and celebrates fashion to its fullest. Our campaign embodies LehLah’s commitment to transforming the online shopping experience for consumers. Through our offerings, we aim to seamlessly connect with our audience, bridging the gap between authentic creator recommendations and effortless shopping, creating a smooth journey from discovery to the ultimate purchase.”
Shetty said LehLah is a game-changer, bridging the gap between consumers and their favourite creators while eliminating the hassle of searching for product links from their recommendations. “I strongly believe this will reshape the social shopping landscape, and I encourage everyone to embrace unparalleled shopping convenience.”
Founded by Ashna Ruia in November 2022, LehLah is a consumer-centric fashion tech app. The platform aims to transform the shopping experience and enhance the discovery of new fashion trends for enthusiasts. LehLah empowers creators by allowing them to monetize their content, earning a commission for each sale generated through their posts.
LehLah has established partnerships with prominent fashion brands and marketplaces, including Shoppers Stop, Sugar Cosmetics, Westside, and Limese, among numerous others.
