Lotus Herbals, a leading Indian natural beauty care company, is delighted to introduce its latest advertising campaign featuring the captivating Jacqueline Fernandez, the Brand Ambassador, who is endorsing the WhiteGlow Vitamin C range of skincare products.
Jacqueline, in her role as the brand’s spokesperson, takes the spotlight in a dynamic multimedia campaign set to air on television, digital platforms, social media outlets, and cinema screens across India. The central focus of this campaign revolves around the newly launched Lotus Herbals WhiteGlow Vitamin C Gel-Crème SPF 20.
Lotus Herbals and Jacqueline Fernandez!
This unique gel-cream boasts a non-greasy, lightweight formula enriched with the nourishing qualities of Yuzu Lemon and Kakadu Plum extracts, which are infused with a potent dose of 100 times more Vitamin C. This product is specifically designed to illuminate the skin, retain moisture, diminish dark spots and discoloration, provide deep hydration, and offer sun protection with SPF 20.
The primary message of the new TV commercial is to inform consumers about the distinctions among various Vitamin C creams. The advertisement begins with Jacqueline and her companion embarking on a mission to find a Vitamin C cream that can effectively eradicate dark spots.
Jacqueline educates her friend about the exceptional qualities of the Lotus Herbals WhiteGlow Vitamin C Gel Crème – an innovative product that melds gel and cream, featuring an astonishing 100 times more Vitamin C and enriched with the goodness of Yuzu Lemon and Kakadu Plum extracts.
This non-greasy formula absorbs quickly, diminishes dark spots, and imparts a radiant glow to the skin. The commercial concludes with Jacqueline expressing her confidence in Lotus White Glow Vitamin C Gel Crème as an integral part of her skincare routine.
Nitin Passi, Chairman and Managing Director of Lotus Herbals said, “Lotus has a history of innovation in the beauty industry, and we are delighted to introduce the distinctive Lotus WhiteGlow Vitamin C Gel Crème, an innovative addition to our immensely popular WhiteGlow skincare range. Committed to developing clean and transformative beauty solutions tailored for the Indian skin, the WhiteGlow Vitamin C Gel Crème represents a genuine breakthrough, redefining the way you experience radiant beauty.”
With Jacqueline Fernandez serving as the prominent face of Lotus Herbals WhiteGlow, the stunning actress will take center stage in a comprehensive multimedia campaign that spans television, digital platforms, in-store promotions, point-of-purchase materials, and various social media channels.
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The brand has devised an extensive media strategy for Lotus WhiteGlow Gel Creme, which includes showcasing the TV commercial featuring Jacqueline on highly-rated General Entertainment Channels (GEC) and during high-impact programs. This campaign will also cater to a broader audience by airing on well-performing regional channels and popular shows. Furthermore, it will maintain a strong presence on the brand’s social media platforms, encompassing Facebook, Instagram, and YouTube.
In addition to these efforts, in-store branding and point-of-purchase (POP) materials will include banners, danglers, table-tops, and posters to enhance visibility and promote the product. To maximize exposure and engage a wide audience, the brand’s promotional film will be screened during blockbuster movies in multiplexes throughout India.
