NAO Spirits, the innovative brand that has been disrupting the craft gin market in India with their popular London Dry Gin – Greater Than and the country’s first-ever Himalayan Dry Gin – Hapusa, has now introduced a limited release product – The Broken Bat Gin.
This marks the third limited release from the brand, following the successful launch of two other gins – Juniper Bomb and No Sleep – over the past two years.
Nao Spirits has put a unique spin on classic gin by creating a barrel-aged version that has a taste resembling whisky. The brand developed this gin with the intention of attracting India’s vast population of brown-spirit drinkers. Since there is no traditional history of barrel-aging in India, the team at NAO drew inspiration from a cherished aspect of Indian culture – cricket bats – to create their own version of an aged gin.
In the creation of their distinct barrel-aged gin, Greater Than’s distillers carefully prepared Kashmir Willow cricket bats by shaving and cleaning them, before immersing them in a vat of high-proof Greater Than Gin for a six-week period. The resulting gin has a flavor profile that is reminiscent of whisky. While the cricket bats were obtained from a crowdsourcing effort, with many people contributing broken or chipped bats lying around their homes, the team also collaborated with a bat-maker in Kashmir to acquire wood that would have been discarded due to cracks or chips.
The limited release product, The Broken Bat Gin, is now available for purchase in three Indian states – Goa (priced at INR 1450), Maharashtra (priced at INR 2400), and Karnataka (priced at INR 2450).
