In a strategic move to meet the growing demand for dairy-free alternatives among lactose-intolerant individuals and those embracing a vegan lifestyle, Oxbow Brands is launching its new brand, Vegan Drink Company (VDC).͏͏ This͏͏ step͏͏ will͏͏ allow͏͏ Oxbow͏͏ Brands͏͏ to͏͏ expand͏͏ its͏͏ presence͏͏ in͏͏ offline͏͏ channels,͏͏ including͏͏ modern͏͏ and͏͏ general͏͏ retail,͏͏ as͏͏ well͏͏ as͏͏ the͏͏ food͏͏ service͏͏ industry͏͏ across͏͏ India.
Diverse͏͏ Plant-Based͏͏ Milk͏͏ Alternatives:
VDC͏͏ provides͏͏ an͏͏ extensive͏͏ selection͏͏ of͏͏ plant-based͏͏ milk͏͏ beverages͏͏ designed͏͏ to͏͏ meet͏͏ the͏͏ growing͏͏ shift͏͏ away͏͏ from͏͏ traditional͏͏ dairy͏͏ products.͏͏ Consumers͏͏ can͏͏ now͏͏ enjoy͏͏ milk͏͏ alternatives͏͏ made͏͏ from͏͏ millets,͏͏ nuts,͏͏ fruits,͏͏ and͏͏ grains,͏͏ offering͏͏ them͏͏ diverse͏͏ options͏͏ to͏͏ replace͏͏ dairy͏͏ in͏͏ their͏͏ daily͏͏ beverages.
Vegan͏͏ Drink͏͏ Company’s͏͏ product͏͏ range͏͏ features͏͏ five͏͏ delicious͏͏ and͏͏ nutritious͏͏ dairy-free͏͏ beverage͏͏ options:͏͏ Almond,͏͏ Oats,͏͏ Millet,͏͏ Soy,͏͏ and͏͏ Coconut.
Each͏͏ beverage͏͏ is͏͏ made͏͏ with͏͏ plant-based͏͏ proteins,͏͏ free͏͏ from͏͏ added͏͏ sugars,͏͏ and͏͏ delivers͏͏ a͏͏ smooth,͏͏ creamy͏͏ texture,͏͏ ensuring͏͏ an͏͏ enjoyable͏͏ drinking͏͏ experience͏͏ for͏͏ all.
“We͏͏ are͏͏ proud͏͏ to͏͏ introduce͏͏ Vegan͏͏ Drink͏͏ Company͏͏ under͏͏ the͏͏ Oxbow͏͏ Brands͏͏ umbrella,”͏͏ said͏͏ Rahul͏͏ Johar,͏͏ founder͏͏ and͏͏ CEO͏͏ of͏͏ Oxbow͏͏ Brands.͏͏ “This͏͏ new͏͏ range͏͏ of͏͏ beverages͏͏ is͏͏ designed͏͏ to͏͏ meet͏͏ the͏͏ needs͏͏ of͏͏ today’s͏͏ health-focused͏͏ and͏͏ environmentally͏͏ aware͏͏ consumers,͏͏ offering͏͏ a͏͏ delicious͏͏ and͏͏ healthy͏͏ alternative͏͏ to͏͏ traditional͏͏ dairy.”
Continue Exploring: Legacy͏͏ Reimagined:͏͏ How͏͏ Rahul͏͏ Johar͏͏ is͏͏ revolutionizing͏͏ India’s͏͏ CPG͏͏ sector͏͏ with͏͏ Oxbow Brands
Nutrient-Rich͏͏ Beverages͏͏ by͏͏ Vegan Drink Company:
VDC’s͏͏ beverages͏͏ are͏͏ touted͏͏ not͏͏ only͏͏ for͏͏ their͏͏ great͏͏ taste͏͏ but͏͏ also͏͏ for͏͏ being͏͏ rich͏͏ in͏͏ essential͏͏ vitamins͏͏ like͏͏ Vitamin͏͏ A,͏͏ D,͏͏ B1,͏͏ B2,͏͏ and͏͏ B12.͏͏ Created͏͏ in͏͏ collaboration͏͏ with͏͏ industry͏͏ professionals,͏͏ these͏͏ drinks͏͏ cater͏͏ to͏͏ the͏͏ rising͏͏ demand͏͏ from͏͏ coffee͏͏ shops͏͏ and͏͏ health-conscious͏͏ consumers͏͏ looking͏͏ for͏͏ fortified,͏͏ nutritious͏͏ options͏͏ on͏͏ the͏͏ move.
Vegan͏͏ Drink͏͏ Company’s͏͏ products͏͏ will͏͏ be͏͏ available͏͏ on͏͏ the͏͏ brand’s͏͏ official͏͏ website,͏͏ Amazon,͏͏ and͏͏ at͏͏ major͏͏ retail͏͏ outlets͏͏ like͏͏ Barista,͏͏ Nature’s͏͏ Basket,͏͏ Q͏͏ Mart,͏͏ Pothy’s,͏͏ Nilgiris,͏͏ and͏͏ Magson͏͏ stores.͏͏ The͏͏ distribution͏͏ will͏͏ also͏͏ reach͏͏ neighbouring͏͏ countries,͏͏ including͏͏ Bhutan͏͏ and͏͏ Nepal.
Building͏͏ on͏͏ the͏͏ success͏͏ of͏͏ this͏͏ launch,͏͏ VDC͏͏ is͏͏ already͏͏ developing͏͏ ready-to-drink͏͏ vegan͏͏ shakes,͏͏ which͏͏ will͏͏ soon͏͏ be͏͏ offered͏͏ in͏͏ a͏͏ variety͏͏ of͏͏ exciting͏͏ flavours.
The͏͏ product͏͏ is͏͏ offered͏͏ in͏͏ two͏͏ sizes:͏͏ 180͏͏ ML͏͏ priced͏͏ at͏͏ INR͏͏ 60͏͏ and͏͏ 1͏͏ liter,͏͏ with͏͏ prices͏͏ ranging͏͏ from͏͏ INR͏͏ 149͏͏ to͏͏ INR͏͏ 260.͏͏ It͏͏ boasts͏͏ a͏͏ shelf͏͏ life͏͏ of͏͏ one͏͏ year.
