Pansari Group, India’s leading FMCG brand, is set to dazzle the audience with the launch of TVOY Green Tea at AAHAR 2024. Following the successful introduction of their new tea range, Pansari Chai, featuring four distinct flavors designed to provide an exquisite tea-drinking experience, the brand has garnered immense customer satisfaction. Encouraged by this positive response, the team is now eager to bring their green tea range to the market.
The brand is now ready to venture into the realm of exquisite green tea sourced from the prestigious Nilgiris in Tamil Nadu, South India. TVOY Green Tea is cultivated in one of the top-tier tea estates, situated at an elevation of 1900 meters above MSL. Natural forests and crystal-clear streams adorn this eco-friendly sanctuary, providing the perfect setting for responsible tea farming.
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Shammi Agarwal, director of Pansari Group, said, “The launch of TVOY Green Tea is not just about launching a product but about embracing a lifestyle. In a time when health-consciousness is on the rise, TVOY offers a blend of tradition and wellness. The different flavors of this product include Classic green tea, chamomile, and Kahwa green tea. No major players are in the green tea market, so I think it is the perfect time to enter the market. We are excited about the journey ahead and believe that TVOY GREEN TEA will become a symbol of health and indulgence for our consumers.”
Furthermore, Pansari’s product is certified by ISO 9001:2008, HACCP 2006, and Fair Trade Labeling Organization, ensuring high standards of quality and ethical sourcing. TVOY Green Tea is packaged in biodegradable Pyramid Tea Bag Filter Packaging, including a string and paper tag, showcasing the brand’s dedication to sustainability. Unlike traditional plastic packaging, this eco-friendly option is crafted from materials with a fragile molecular structure, facilitating swift and environmentally-friendly decomposition. Additionally, TYVOY Green Tea will be competitively priced and easily accessible at nearby retail stores and online platforms.
AAHAR, a renowned Food & Hospitality fair, has experienced significant growth in recent years, and anticipation is high for its 38th edition, expected to attract an even larger crowd than previous years. This five-day expo is scheduled to take place from March 7 to March 11, 2024, from 10 am to 6 pm, at Pragati Maidan in New Delhi, India. Leading brands from various sectors will showcase their products, including Pansari Group, which will present its range of green tea flavors at Hall No. 5G and Stall No. 5G-17-A, B, E.
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