PepsiCo India has broadened the range of flavors available for its snack brand Kurkure with the introduction of Kurkure Sizzlin’ Hot.
PepsiCo India has announced that the latest flavor draws inspiration from the widely adored Flamin’ Hot concept worldwide, delivering a unique and irresistible flavor experience by combining the essence of ‘chilli ka tadka’ with the signature crunch of Kurkure.
According to the official company statement, Kurkure Sizzlin’ Hot is packed with the fiery kick of roasted red chili, offering a spicy and satisfying crunch that leaves a lasting sensation of heat with each bite.
Aastha Bhasin, Category Lead-Kurkure, PepsiCo India, said, “The launch of Kurkure Sizzlin’ Hot is a testament to our commitment to constantly innovate and provide Indian consumers with the most flavourful snacking experiences. As a brand that celebrates the use of spices, our latest offering is an ode to the extreme teekha lovers of India. The all-new Kurkure Sizzlin’ Hot really packs in a punch and offers everything the Indian consumer craves for. Get ready for an ultimate ‘teekha’ experience that brings a sensational hit of chilli with Kurkure’s chatpata crunch!”
Kurkure Sizzlin’ Hot can now be purchased for INR 10 or INR 20 on various retail and e-commerce platforms throughout India, while INR 5 packs are accessible in specific regions.
