Pernod Ricard has introduced an orange peel flavor to its Absolut Nights shots lineup.
Absolut Nights offers a dynamic and daring collection of shots, inspired by local cultures and tastes to craft immersive drink experiences for party enthusiasts around the globe.
Absolut Nights Orange Peel combines oriental orange peels with coffee. Drawing inspiration from Chenpi, a traditional local dried orange rind flavor, this drink features a harmonious mix of sweet and sour tones with a spicy tangerine twist. A touch of coffee enhances the flavor profile of this Absolut Vodka-based beverage.
Made with Absolut Vodka and natural ingredients, this beverage has a 35% ABV and is recommended to be savored neat and cold.
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The new product is presented in a 700ml orange glass bottle, representing the vibrant neon lights synonymous with Asia’s nocturnal cityscapes. The urban-inspired X-symbol embodies “high-energy nights and experiences,” according to the company.
The orange peel variety joins the brand’s lineup of existing flavors, such as Smoky Piña, inspired by Mexico, and Nordic Spice, influenced by Scandinavia.
Louis Chang, VP of Marketing at Pernod Ricard China, commented, “Absolut Nights Orange Peel honors Chinese culture, and its flavor profile is perfectly tailored for the Asian market.”
“Drawing inspiration from Chenpi, a staple in Chinese desserts, cuisine, and candy, adding orange peel to our portfolio in China marks the next stage in the transformation of nightlife for the next generation. This reflects our commitment to reshaping nightlife by blending local culture with global trends, crafting captivating, authentic, and immersive experiences.”
Absolut Nights Orange Peel is set to debut in China on March 30th.
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