Radico Khaitan, an Indian Made Foreign Liquor (IMFL) company, has announced its strategic collaboration with Bollywood actor Arjun Kapoor as the brand influencer for its diverse range of premium brands, including Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Vodka, 8PM Premium Black Whisky, Morpheus Brandy, and more.
The company is gearing up to introduce a series of campaigns and activations in partnership with Kapoor.
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In response to this partnership, Amar Sinha, COO of Radico Khaitan, conveyed his enthusiasm, stating, “We are delighted to have Kapoor join the Radico family, following our tradition of teaming up with industry luminaries. Kapoor’s captivating charisma and strong rapport with audiences align perfectly with our brand’s heritage of offering excellence and luxury. This collaboration highlights our steadfast commitment to innovation and enhancing consumer experiences, solidifying our position as pioneers in the industry.”
Kapoor’s partnership with the company will extend over 18 months, during which he will serve as the ambassador for a variety of Radico brands, with a particular emphasis on digital platforms.
Kapoor also expressed his enthusiasm for teaming up with Radico Khaitan, saying, “I’m thrilled to collaborate with Radico Khaitan for their premium range of brands. Radico is renowned for its dedication to delivering excellence and luxurious offerings. This partnership celebrates craftsmanship, innovation, and the esteemed heritage of Indian spirits on an international platform. I am eager to connect with audiences to craft unforgettable experiences that mirror Radico’s innovative ethos and commitment to establishing new standards in the industry.”
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