Delhi-based FMCG company, Rage Coffee, known for its innovative packaged caffeine products, has introduced its latest product line featuring elegantly styled jars adorned with vibrant brand colors that evoke a sense of energy and inspiration.
The jars are designed with a V-shaped frame that symbolizes victory, embodying the winning attributes of the Rage Coffee brand. These jars reflect the characteristics of a “Rager,” including the courage to take risks, the drive to dream big, a determined work ethic, and a caring heart that challenges the status quo for what is right.
The revolutionary aspect of these jars is that they cater to coffee enthusiasts who are passionate about pursuing their dreams while also supporting sustainability in India. The Rage Coffee team dedicated over a year to research and development and conducted numerous trials to create the ideal coffee glass jar. This is a notable achievement, given that several industry leaders still rely on imported jars from other countries.
The new jar stands out for its sustainability, featuring a glass body with a metal lid that ensures airtight storage and aligns with eco-friendly packaging standards.
Bharat Sethi, the Founder and CEO of Rage Coffee, shared his excitement about the launch of these new jars, stating that, “Rage Coffee is truly Indian. It is made in India and made for India. With the introduction of our new packaging jars, we have taken the reflection of our virtues as a brand and the reflection of our nation to another level. Being a consumer-backed company, we have always found innovative ways of giving back to the community and society. It is very difficult to experiment with new glass jar shapes, as the order quantities, R&D costs, and the whole process are very difficult. We chose the road not taken and decided to sail against the wind and create something not done before in glass packaging.”
“These jars are vibrant and crafted for fueling victory for our community, called “Ragers” who win and live a passionate life every day. We hope to represent passion, energy, and positivity through our new and sustainable, bold, and 100% designed and manufactured in India.” Bharat concluded
Rage Coffee, one of the rapidly growing FMCG brands in India, has expanded its product line by introducing three new healthy snacks under the Rage Snacks brand: Coffee Peanut Bars, Caffeine Almond Bars, and Chocolate Oats Cookies. These snacks cater to health-conscious consumers, as they are gluten-free, made with natural premium ingredients, and free from preservatives and colorants. The snacks are convenient for on-the-go consumption, catering to the fitness-driven lifestyle.
Rage Coffee, backed by Indian cricket superstar Virat Kohli, is a fast-growing FMCG brand in India and offers the country’s first 100% plant-powered coffee infused with six plant vitamins. The coffee is made from 100% Arabica beans, sourced from India’s most renowned plantations, and is available in nine exciting flavors. With its delicious taste and vitamin-packed formula, Rage Coffee is the perfect way to start your day.
