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Thursday, November 14, 2024

Roastown Global Grill to expand beyond Kerala, eyes international markets by 2030

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Roastown Global Grill, Kerala’s renowned concept restaurant, is set to expand its presence beyond the state and even venture into international markets.

Famed for its diverse menu featuring exotic dishes sourced from more than 23 countries worldwide, the restaurant plans to establish new branches in major South Indian metros and prominent cities in the GCC region by 2030, as per Futur Foods, the proprietors and proponents of Roastown Global Grill.

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Established in 2020, Roastown emerged as the brainchild of Joshy George, Chairman and Managing Director of AG&S Group, the umbrella organization of Futur Foods. With a fervent love for cuisine, Joshy collaborated with culinary connoisseurs to craft a unique dining experience and curate an acclaimed menu, setting new standards in the culinary landscape. Debuting its inaugural outlet in Thrissur in the same year, Roastown swiftly captivated the palates of food enthusiasts across Kerala and various cities in South India.

The team’s success prompted them to inaugurate a grand 150-seater restaurant in Edappally, Kochi, in 2023. Alongside its diverse new menu and stunning ambience, the Kochi venue also features three live kitchens, a Mixology Bar, a recently introduced Flat Wok, and an exclusive experience known as Chef’s Studio. The restaurant quickly gained a loyal following among Kochi residents and food enthusiasts from across the state, motivating Futur Foods to outline ambitious expansion plans.

Biju George, a key promoter of Roastown and Director at AG&S Group, expresses, “Our vision is to extend this distinctive concept beyond state borders while preserving the authenticity of our cuisine. Initially focusing on establishing outlets in major Indian metropolitan areas, we also aim to expand into key cities in the Middle East by 2030. Our growth strategy will involve a combination of self-owned establishments and strategic partnerships with selected franchisees. We are highly confident in replicating the success of our Kochi location on a global scale.”

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