St.Botanica, a prominent D2C beauty brand and an entity of the Good Glamm Group, has announced the launch of a new perfume line. This collection, meticulously crafted from the best ingredients, is complemented by the captivating campaign ‘Indulge Your Travel Spirit’.
The collection promises a sensory journey, with four distinct fragrances representing different corners of the world. The Citrus fragrance conjures the sun-drenched shores of the Mediterranean, blending notes of Amalfi Lemon, Patchouli, and White Honey. Transporting you to the landscapes of the Middle East, the Oud fragrance intertwines Cedarwood, Black Pepper, and Labdanum. Capturing the essence of North America, the Amber fragrance harmonizes Virginia Cedar, Gardenia, and African Orange Flower. Lastly, the Spicy fragrance entices with its fusion of Geranium, Bergamot, and Musk from Southern Africa.
To ensure broad accessibility, St.Botanica’s latest fragrances are now exclusively accessible both online through Amazon Beauty and offline at Shoppers Stop stores, reaching consumers across the nation. This strategic collaboration aims to offer effortless access to these exquisite scents, enhancing the olfactory journeys of fragrance enthusiasts everywhere.
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Sukhleen Aneja, CEO of Good Brands Co within the Good Glamm Group, shared her excitement about the launch, remarking, “We’re delighted to enter the rapidly expanding fragrance market with our exceptional perfumes. With a commitment to sourcing the finest global ingredients, St.Botanica offers consumers a sensory odyssey that goes beyond conventional fragrance encounters, combining elegance with affordability. Our collaboration with Amazon and Shoppers Stop for online and offline sales respectively is also a source of great enthusiasm, ensuring consumers receive unparalleled quality and a seamless shopping journey.”
“At Amazon Beauty, our dedication lies in offering customers the latest and most thrilling beauty products. This collaboration with St. Botanica and Amazon Beauty epitomizes this commitment by presenting our beauty enthusiasts with an array of enchanting fragrances to enhance their beauty routines and elevate their everyday moments. With swift, hassle-free delivery and competitive pricing, Amazon Beauty provides customers with the ideal platform to discover and select the ideal fragrance that resonates with their distinct style and preferences,” remarked Zeba Khan, Director of BPC and Luxury Beauty at Amazon India.
Biju Kassim, Customer Care Associate and CEO, Beauty, Shoppers Stop Limited, expressed, “The exclusive launch of St.Botanica in the fragrance sector, available solely at Shoppers Stop, opens up avenues for our customers to delve into a wide range of sensory-rich fragrances. We are thrilled to provide a platform for our patrons to explore and experience the captivating St. Botanica scents, alongside an enhanced fragrance discovery journey at our stores.”
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